Negotiation Guide
Opening Offer
$56,113
Fair Price
$57,613
Walk Away Above
$59,646
- • Recent buyers paid ~$4,067 below MSRP
Price Breakdown
Est. Dealer Cost$55,512
Est. Invoice$57,362
Holdback (est.)$1,850
MSRP (Sticker)$61,680
Asking Price$58,180
Markup-$3,500
Est. Dealer Margin on This Car$2,668
Percentile46% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory422 vehicles
Avg Markup (All Models)-$2,191
Avg Markup (Explorer)-$3,246
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,962
Cheaper Explorer ST Inventory
Grand Prairie FordGrand Prairie, TX
-$4,000$59,3908d
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,6808d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
Grapevine Ford LincolnGrapevine, TX
-$4,000$59,88559d
San Tan FordGilbert, AZ
-$4,000$58,95512d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d