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Deal Sheet: 2026 Explorer Active 100A

Cook Ford · Texas City, TX · VIN: 1FMUK7DHXTGB55246

Negotiation Guide

Opening Offer
$36,980
Fair Price
$38,480
Walk Away Above
$40,340
  • Recent buyers paid ~$4,180 below MSRP
  • Sitting 65 days (avg 42) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,980
Est. Invoice$39,246
Holdback (est.)$1,266
MSRP (Sticker)$42,200
Asking Price$38,700
Markup-$3,500
Est. Dealer Margin on This Car$720
Percentile43% of inventory is priced lower
Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold181
Avg Markup-$4,180
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory185 vehicles
Avg Markup (All Models)-$1,578
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,846

Price History

Jul 9, 2026$40,700$37,700(-$3,000)
Aug 6, 2026$37,700$38,700(+$1,000)