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Deal Sheet: 2026 Expedition Active
Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FMJU1J8XTEA28927
Negotiation Guide
Opening Offer
$69,855
Fair Price
$71,355
Walk Away Above
$71,737
- • Recent buyers paid ~$315 below MSRP
- • Sitting 78 days (avg 48) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,908
Est. Invoice$67,072
Holdback (est.)$2,164
MSRP (Sticker)$72,120
Asking Price$71,620
Markup-$500
Est. Dealer Margin on This Car$6,712
Percentile19% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold922
Avg Markup-$315
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell48 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$2,437
Avg Markup (Expedition)-$115
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,037
Price History
Aug 20, 2026$72,120 → $71,620(-$500)
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