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Deal Sheet: 2026 Expedition Active
Gwinnett Place Ford · Duluth, GA · VIN: 1FMJU1H82TEA39118
Negotiation Guide
Opening Offer
$67,370
Fair Price
$68,870
Walk Away Above
$69,245
- • Recent buyers paid ~$315 below MSRP
- • Sitting 78 days (avg 48) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,658
Est. Invoice$64,747
Holdback (est.)$2,089
MSRP (Sticker)$69,620
Asking Price$69,120
Markup-$500
Est. Dealer Margin on This Car$6,462
Percentile19% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold922
Avg Markup-$315
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell48 days
Dealer Profile
Inventory257 vehicles
Avg Markup (All Models)-$2,642
Avg Markup (Expedition)-$172
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,098
Price History
Aug 20, 2026$69,620 → $69,120(-$500)
Cheaper Expedition Active Inventory
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Starling FordTitusville, FL
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