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Deal Sheet: 2026 Expedition Active
Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FMJU1H81TEA50806
Negotiation Guide
Opening Offer
$70,665
Fair Price
$72,165
Walk Away Above
$72,550
- • Recent buyers paid ~$315 below MSRP
- • Sitting 78 days (avg 48) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,642
Est. Invoice$67,830
Holdback (est.)$2,188
MSRP (Sticker)$72,935
Asking Price$72,435
Markup-$500
Est. Dealer Margin on This Car$6,794
Percentile19% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold922
Avg Markup-$315
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell48 days
Dealer Profile
Inventory374 vehicles
Avg Markup (All Models)+$542
Avg Markup (Expedition)-$265
% Below MSRP58%
Avg Days to Sell41 days
Avg Sold Markup-$904
Price History
Aug 20, 2026$72,935 → $72,435(-$500)
Cheaper Expedition Active Inventory
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Starling FordTitusville, FL
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