Deal Sheet: 2027 Expedition Active MAX

Ricart Ford · Groveport, OH · VIN: 1FMJK1J88VEA06921

Negotiation Guide

Opening Offer

$76,722

Fair Price

$78,222

Walk Away Above

$78,321

• Recent buyers paid ~$198 below MSRP

Price Breakdown

Est. Dealer Cost$70,578

Est. Invoice$72,931

Holdback (est.)$2,353

MSRP (Sticker)$78,420

Asking Price$78,420

Markup$0

Est. Dealer Margin on This Car$7,842

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold669

Avg Markup-$198

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$1,587

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,242

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