Deal Sheet: 2025 Expedition Active MAX

Cecil Atkission Ford of Del Rio · Del Rio, TX · VIN: 1FMJK1H82SEA63228

Negotiation Guide

Opening Offer

$67,394

Fair Price

$68,894

Walk Away Above

$71,487

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,672

Est. Invoice$68,894

Holdback (est.)$2,222

MSRP (Sticker)$74,080

Asking Price$72,080

Markup-$2,000

Est. Dealer Margin on This Car$5,408

Percentile1% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,181

Avg Markup (Expedition)-$1,000

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup$0

Price History

Jul 9, 2026$74,080 → $72,080(-$2,000)

Cheaper Expedition Active MAX Inventory

Gullo Ford of ConroeConroe, TX

-$2,000$70,9907d

Cecil Atkission Ford of Del RioDel Rio, TX

-$2,000$72,5805d

Steve Faulkner FordChanute, KS

-$2,000$73,34526d

Appel Ford, Inc.Brenham, TX

-$2,000$70,84026d

Bill Grant Ford, Inc.Bolivar, MO

-$2,000$75,72026d

Griffith Ford, Inc.Uvalde, TX

-$2,000$66,05526d

Sam Wampler's Freedom Ford EufaulaEufaula, OK

-$2,000$75,58026d

Bill Fick FordHuntsville, TX

-$2,000$71,63026d

Kory Hooks FordBowie, TX

-$2,000$72,74026d

All Star Ford Denham SpringsDenham Springs, LA

-$2,000$65,71526d