Deal Sheet: 2025 Expedition Active MAX

Morrow Brothers Ford, Inc. · Greenfield, IL · VIN: 1FMJK1J82SEA77740

Negotiation Guide

Opening Offer

$69,910

Fair Price

$71,410

Walk Away Above

$74,098

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,107

Est. Invoice$71,410

Holdback (est.)$2,304

MSRP (Sticker)$76,785

Asking Price$74,785

Markup-$2,000

Est. Dealer Margin on This Car$5,679

Percentile1% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,203

Avg Markup (Expedition)-$1,000

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$889

Price History

Jul 9, 2026$76,785 → $74,785(-$2,000)

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