Deal Sheet: 2027 Expedition Active MAX

Atwater Ford, Inc. · Atwater, MN · VIN: 1FMJK1J83VEA11198

Negotiation Guide

Opening Offer

$76,612

Fair Price

$78,112

Walk Away Above

$78,211

• Recent buyers paid ~$198 below MSRP

Price Breakdown

Est. Dealer Cost$70,479

Est. Invoice$72,828

Holdback (est.)$2,349

MSRP (Sticker)$78,310

Asking Price$78,310

Markup$0

Est. Dealer Margin on This Car$7,831

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold669

Avg Markup-$198

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$1,185

Avg Markup (Expedition)$0

% Below MSRP98%

Avg Days to Sell50 days

Avg Sold Markup-$2,260

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