Deal Sheet: 2027 Expedition Active MAX

Gwinnett Place Ford · Duluth, GA · VIN: 1FMJK1H86VEA14828

Negotiation Guide

Opening Offer

$72,672

Fair Price

$74,172

Walk Away Above

$74,271

• Recent buyers paid ~$198 below MSRP

Price Breakdown

Est. Dealer Cost$66,933

Est. Invoice$69,164

Holdback (est.)$2,231

MSRP (Sticker)$74,370

Asking Price$74,370

Markup$0

Est. Dealer Margin on This Car$7,437

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold669

Avg Markup-$198

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory262 vehicles

Avg Markup (All Models)-$1,965

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,494

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-$2,000$74,78558d