Deal Sheet: 2027 Expedition Active MAX

Ford of Pleasanton · Pleasanton, TX · VIN: 1FMJK1H80VEA12637

Negotiation Guide

Opening Offer

$68,692

Fair Price

$70,192

Walk Away Above

$70,291

• Recent buyers paid ~$198 below MSRP

Price Breakdown

Est. Dealer Cost$63,351

Est. Invoice$65,463

Holdback (est.)$2,112

MSRP (Sticker)$70,390

Asking Price$70,390

Markup$0

Est. Dealer Margin on This Car$7,039

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold669

Avg Markup-$198

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,904

Avg Markup (Expedition)-$83

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,813

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