Deal Sheet: 2027 Expedition Active MAX

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FMJK1H80VEA08748

Negotiation Guide

Opening Offer

$69,992

Fair Price

$71,492

Walk Away Above

$71,591

• Recent buyers paid ~$198 below MSRP

Price Breakdown

Est. Dealer Cost$64,521

Est. Invoice$66,672

Holdback (est.)$2,151

MSRP (Sticker)$71,690

Asking Price$71,690

Markup$0

Est. Dealer Margin on This Car$7,169

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold669

Avg Markup-$198

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory456 vehicles

Avg Markup (All Models)-$1,527

Avg Markup (Expedition)$0

% Below MSRP93%

Avg Days to Sell33 days

Avg Sold Markup-$1,565

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