Deal Sheet: 2027 Expedition Active MAX

Firmin Ford, Inc. · Laurens, SC · VIN: 1FMJK1H80VEA06479

Negotiation Guide

Opening Offer

$75,542

Fair Price

$77,042

Walk Away Above

$77,141

• Recent buyers paid ~$198 below MSRP

Price Breakdown

Est. Dealer Cost$69,516

Est. Invoice$71,833

Holdback (est.)$2,317

MSRP (Sticker)$77,240

Asking Price$77,240

Markup$0

Est. Dealer Margin on This Car$7,724

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold669

Avg Markup-$198

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$1,700

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,399

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