Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Bob Allen Chrysler-Dodge-Jeep-FIAT · Danville, KY · VIN: 1C4RJXFNXTW294086

Negotiation Guide

Opening Offer

$62,099

Fair Price

$63,599

Walk Away Above

$65,309

• Recent buyers paid ~$3,064 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,318

Est. Invoice$62,329

Holdback (est.)$2,011

MSRP (Sticker)$67,020

Asking Price$64,020

Markup-$3,000

Est. Dealer Margin on This Car$3,702

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$3,064

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$4,473

Avg Markup (Wrangler)-$3,000

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$3,397

Price History

Jul 1, 2026$67,515 → $69,015(+$1,500)

Jul 4, 2026$69,015 → $66,015(-$3,000)

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