← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Morehart Murphy Regional Auto Center · Durango, CO · VIN: 1C4RJXFG8TW172277
Negotiation Guide
Opening Offer
$65,809
Fair Price
$67,309
Walk Away Above
$69,842
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$65,138
Est. Invoice$67,309
Holdback$2,171
MSRP (Sticker)$72,375
Asking Price$67,375
Markup-$5,000
Dealer Margin on This Car$2,238
Percentile1% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$2,680
Avg Markup (Wrangler)-$1,950
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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