Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Goeckner Bros Inc · Effingham, IL · VIN: 1C4RJXFG7TW191175

This Is Already a Great Deal

Opening Offer

$63,937

Asking Price

$63,985

Max Price

$63,985

• Recent buyers paid ~$3,065 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $3,039 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,437

Est. Invoice$65,551

Holdback (est.)$2,115

MSRP (Sticker)$70,485

Asking Price$63,985

Markup-$6,500

Est. Dealer Margin on This Car$549

Percentile1% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$3,065

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$3,917

Avg Markup (Wrangler)-$4,438

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$3,590

Price History

Jul 1, 2026$67,480 → $68,980(+$1,500)

Jul 4, 2026$68,980 → $65,980(-$3,000)

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