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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Goeckner Bros Inc · Effingham, IL · VIN: 1C4RJXFG7TW191175
Negotiation Guide
Opening Offer
$65,906
Fair Price
$67,406
Walk Away Above
$69,943
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$65,232
Est. Invoice$67,406
Holdback$2,174
MSRP (Sticker)$72,480
Asking Price$67,480
Markup-$5,000
Dealer Margin on This Car$2,248
Percentile1% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$2,723
Avg Markup (Wrangler)-$2,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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