Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

I20 Chrysler Dodge Jeep Ram · Canton, TX · VIN: 1C4RJXFG4TW173247

This Is Already a Great Deal

Opening Offer

$66,286

Asking Price

$66,595

Max Price

$66,595

• Recent buyers paid ~$3,065 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $3,024 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,786

Est. Invoice$67,978

Holdback (est.)$2,193

MSRP (Sticker)$73,095

Asking Price$66,595

Markup-$6,500

Est. Dealer Margin on This Car$810

Percentile1% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$3,065

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$5,951

Avg Markup (Wrangler)-$2,400

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$6,528

Price History

Jul 1, 2026$70,090 → $71,590(+$1,500)

Jul 4, 2026$71,590 → $68,590(-$3,000)

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