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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Lithia Chrysler Dodge Jeep Ram FIAT of Roseburg · Roseburg, OR · VIN: 1C4RJXFNXTW188463
This Is Already a Great Deal
Opening Offer
$64,877
Asking Price
$66,530
Max Price
$66,530
- • Recent buyers paid ~$3,064 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,531 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,377
Est. Invoice$66,523
Holdback (est.)$2,146
MSRP (Sticker)$71,530
Asking Price$66,530
Markup-$5,000
Est. Dealer Margin on This Car$2,153
Percentile1% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1199
Avg Markup-$3,064
Median Markup-$3,000
Best Deal-$9,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$3,962
Avg Markup (Wrangler)-$2,833
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$4,688
Price History
Jul 1, 2026$70,025 → $71,525(+$1,500)
Jul 4, 2026$71,525 → $68,525(-$3,000)
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