Deal Sheet: 2025 Wrangler 4-DOOR RUBICON X

Dutch Miller Chrysler Dodge Jeep Ram · South Charleston, WV · VIN: 1C4RJXFN8SW658973

Negotiation Guide

Opening Offer

$67,236

Fair Price

$68,736

Walk Away Above

$70,461

• Recent buyers paid ~$3,064 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$64,967

Est. Invoice$67,132

Holdback (est.)$2,166

MSRP (Sticker)$72,185

Asking Price$72,185

Markup$0

Est. Dealer Margin on This Car$7,219

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$3,064

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$3,382

Avg Markup (Wrangler)-$2,472

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,474

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