Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Fort Collins Dodge Chrysler Jeep · Fort Collins, CO · VIN: 1C4RJXFN7TW234217

Negotiation Guide

Opening Offer

$60,020

Fair Price

$61,520

Walk Away Above

$63,235

• Recent buyers paid ~$3,065 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,455

Est. Invoice$60,404

Holdback (est.)$1,949

MSRP (Sticker)$64,950

Asking Price$61,950

Markup-$3,000

Est. Dealer Margin on This Car$3,495

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$3,065

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory505 vehicles

Avg Markup (All Models)-$3,850

Avg Markup (Wrangler)-$4,263

% Below MSRP99%

Avg Days to Sell21 days

Avg Sold Markup-$1,232

Price History

Jul 1, 2026$65,445 → $66,945(+$1,500)

Jul 4, 2026$66,945 → $63,945(-$3,000)

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