Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Parks Chrysler Dodge Jeep Ram Gastonia · Gastonia, NC · VIN: 1C4RJXFN2TW291344

Negotiation Guide

Opening Offer

$63,083

Fair Price

$64,583

Walk Away Above

$66,297

• Recent buyers paid ~$3,064 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,209

Est. Invoice$63,249

Holdback (est.)$2,040

MSRP (Sticker)$68,010

Asking Price$65,010

Markup-$3,000

Est. Dealer Margin on This Car$3,801

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$3,064

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$4,228

Avg Markup (Wrangler)-$3,702

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,034

Price History

Jul 1, 2026$68,505 → $70,005(+$1,500)

Jul 4, 2026$70,005 → $67,005(-$3,000)

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