Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Burns Motors, Ltd. · Mission, TX · VIN: 1C4RJXFGXTW296972

Negotiation Guide

Opening Offer

$61,626

Fair Price

$63,126

Walk Away Above

$64,836

• Recent buyers paid ~$3,064 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,891

Est. Invoice$61,887

Holdback (est.)$1,996

MSRP (Sticker)$66,545

Asking Price$63,545

Markup-$3,000

Est. Dealer Margin on This Car$3,655

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$3,064

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory536 vehicles

Avg Markup (All Models)-$4,596

Avg Markup (Wrangler)-$3,106

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$5,429

Price History

Jul 1, 2026$67,040 → $68,540(+$1,500)

Jul 4, 2026$68,540 → $65,540(-$3,000)

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