Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Redlands Chrysler Jeep Dodge Ram · Redlands, CA · VIN: 1C4RJXFG9TW297434

Negotiation Guide

Opening Offer

$61,681

Fair Price

$63,181

Walk Away Above

$64,900

• Recent buyers paid ~$3,065 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,958

Est. Invoice$61,957

Holdback (est.)$1,999

MSRP (Sticker)$66,620

Asking Price$63,620

Markup-$3,000

Est. Dealer Margin on This Car$3,662

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$3,065

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory295 vehicles

Avg Markup (All Models)-$2,634

Avg Markup (Wrangler)-$3,304

% Below MSRP74%

Avg Days to Sell34 days

Avg Sold Markup-$2,037

Price History

Jul 1, 2026$67,115 → $68,615(+$1,500)

Jul 4, 2026$68,615 → $65,615(-$3,000)

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