Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Earnhardt Chrysler Jeep Dodge Ram · Gilbert, AZ · VIN: 1C4RJXFG8TW311033

Negotiation Guide

Opening Offer

$64,425

Fair Price

$65,925

Walk Away Above

$67,653

• Recent buyers paid ~$3,065 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,442

Est. Invoice$64,523

Holdback (est.)$2,081

MSRP (Sticker)$69,380

Asking Price$66,380

Markup-$3,000

Est. Dealer Margin on This Car$3,938

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$3,065

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory708 vehicles

Avg Markup (All Models)-$4,667

Avg Markup (Wrangler)-$2,861

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,393

Price History

Jul 1, 2026$69,875 → $71,375(+$1,500)

Jul 4, 2026$71,375 → $68,375(-$3,000)

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