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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Ken Garff West Valley Chrysler Jeep Dodge Ram FIAT · West Valley City, UT · VIN: 1C4RJXFG7TW181391

Negotiation Guide

Opening Offer
$70,105
Fair Price
$71,605
Walk Away Above
$74,300
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$69,296
Est. Invoice$71,605
Holdback$2,310
MSRP (Sticker)$76,995
Asking Price$71,995
Markup-$5,000
Dealer Margin on This Car$2,700
Percentile1% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory353 vehicles
Avg Markup (All Models)-$2,390
Avg Markup (Wrangler)-$2,017
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0