Deal Sheet: 2025 Wrangler 4-DOOR RUBICON X

Bruner Motors Inc · Stephenville, TX · VIN: 1C4RJXFG7SW632625

Negotiation Guide

Opening Offer

$66,770

Fair Price

$68,270

Walk Away Above

$70,015

• Recent buyers paid ~$3,069 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$64,584

Est. Invoice$66,737

Holdback (est.)$2,153

MSRP (Sticker)$71,760

Asking Price$71,760

Markup$0

Est. Dealer Margin on This Car$7,176

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1149

Avg Markup-$3,069

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)-$5,490

Avg Markup (Wrangler)-$2,614

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,351

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