Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Carson Chrysler Jeep Dodge · Carson City, NV · VIN: 1C4RJXFG2TW242565

Negotiation Guide

Opening Offer

$62,919

Fair Price

$64,419

Walk Away Above

$66,132

• Recent buyers paid ~$3,064 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,061

Est. Invoice$63,096

Holdback (est.)$2,035

MSRP (Sticker)$67,845

Asking Price$64,845

Markup-$3,000

Est. Dealer Margin on This Car$3,785

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$3,064

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)-$4,198

Avg Markup (Wrangler)-$3,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$3,892

Price History

Jul 1, 2026$68,340 → $69,840(+$1,500)

Jul 4, 2026$69,840 → $66,840(-$3,000)

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