Deal Sheet: 2025 Wrangler 4-DOOR RUBICON X

Dothan Chrysler Dodge Jeep Ram FIAT · Dothan, AL · VIN: 1C4RJXFG2SW660235

Negotiation Guide

Opening Offer

$69,686

Fair Price

$71,186

Walk Away Above

$72,718

• Recent buyers paid ~$3,064 below MSRP

Price Breakdown

Est. Dealer Cost$66,825

Est. Invoice$69,053

Holdback (est.)$2,228

MSRP (Sticker)$74,250

Asking Price$74,250

Markup$0

Est. Dealer Margin on This Car$7,425

Percentile100% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$3,064

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$4,616

Avg Markup (Wrangler)-$3,036

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$5,355

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