Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Johnson Auto Plaza Inc · Brighton, CO · VIN: 1C4PJXFG9TW313803

Negotiation Guide

Opening Offer

$59,160

Fair Price

$60,660

Walk Away Above

$62,372

• Recent buyers paid ~$3,065 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,677

Est. Invoice$59,599

Holdback (est.)$1,923

MSRP (Sticker)$64,085

Asking Price$61,085

Markup-$3,000

Est. Dealer Margin on This Car$3,409

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$3,065

Median Markup-$3,000

Best Deal-$9,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$4,922

Avg Markup (Wrangler)-$4,313

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,030

Price History

Jul 1, 2026$64,580 → $66,080(+$1,500)

Jul 4, 2026$66,080 → $63,080(-$3,000)

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