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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
San Leandro Chrysler Dodge Jeep Ram · San Leandro, CA · VIN: 1C4PJXFG6TW280310
Negotiation Guide
Opening Offer
$58,305
Fair Price
$59,805
Walk Away Above
$61,515
- • Recent buyers paid ~$3,065 below MSRP
- • Sitting 50 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,903
Est. Invoice$58,799
Holdback (est.)$1,897
MSRP (Sticker)$63,225
Asking Price$60,225
Markup-$3,000
Est. Dealer Margin on This Car$3,323
Percentile100% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1249
Avg Markup-$3,065
Median Markup-$3,000
Best Deal-$9,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory480 vehicles
Avg Markup (All Models)-$4,316
Avg Markup (Wrangler)-$3,233
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,981
Price History
Jul 1, 2026$63,720 → $65,220(+$1,500)
Jul 4, 2026$65,220 → $62,220(-$3,000)
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