Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Harper Jeep Ram Chrysler Dodge · Alcoa, TN · VIN: 1C4PJXEN2TW190863

This Is Already a Great Deal

Opening Offer

$52,903

Asking Price

$53,975

Max Price

$53,975

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $940 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,403

Est. Invoice$54,149

Holdback (est.)$1,747

MSRP (Sticker)$58,225

Asking Price$53,975

Markup-$4,250

Est. Dealer Margin on This Car$1,573

Percentile5% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)-$3,200

Avg Markup (Wrangler)-$2,992

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$3,818

Price History

Jul 1, 2026$58,720 → $60,220(+$1,500)

Jul 4, 2026$60,220 → $57,220(-$3,000)

Jul 26, 2026$55,225 → $53,975(-$1,250)

Aug 6, 2026$53,975 → $55,225(+$1,250)

Aug 8, 2026$55,225 → $53,975(-$1,250)

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