2026 Toyota Camry Buyer's Guide: Trims, Pricing, and Best Deals

8 min read

By Marcus Bell, Editor

Data last updated: July 2026

The Toyota Camry has been America's best-selling sedan for most of the last two decades, and the 2025 redesign made it something rarer still: a hybrid-only volume car. Every 2026 Camry pairs a 2.5-liter four with electric motors — there is no gas-only version — and the formula is clearly working, because dealers barely discount it.

We analyzed pricing on 37,785 Camrys currently in dealer inventory at 1,163 dealers nationwide. The median Camry is advertised at exactly MSRP — 29% are below sticker, 36% right at it, and 36% carry a markup, for a lineup-wide average of just $113 below MSRP. But inside that at-sticker market there is a real discount story: the below-MSRP units average $1,442 off. Here is where to find them, trim by trim.

Camry Trim Lineup and Real-World Pricing

The following data comes from live dealer inventory tracked by VINdow Sticker. Average markup shows how dealers are pricing against MSRP — negative means below sticker, positive means a markup. Trims are listed in price order.

Market snapshot: The median 2026 Camry is priced at exactly MSRP, and the market splits almost evenly into thirds — 29% below sticker, 36% at it, 36% above. When a Camry is discounted, the cut averages $1,442 (the deepest we track is $4,788 off). Camrys sell in a median of 23 days, with 10,672 sold in the last 30 days.

Trim-by-Trim Breakdown

LE ($32,339-$34,372) — The Efficiency Anchor, at Sticker

The LE is the entry point and the mileage champion — up to 51 mpg combined in FWD form — with the full hybrid powertrain, an 8-inch touchscreen, and Toyota Safety Sense 3.0 standard. It is also the one trim where dealers hold the line: the LE FWD averages $52 above MSRP, the only Camry configuration with a positive average markup at meaningful volume. Cheap Camrys are in demand and dealers know it. If you want an LE, the AWD version (1,162 in stock) actually averages $104 below sticker — a rare case where the pricier configuration is the softer negotiation.

SE ($35,549-$37,324) — The Volume King and the Smart Buy

The SE is the Camry most people buy, and the data shows why: 13,366 SE FWDs in stock — more than a third of all Camry inventory — plus another 2,692 in AWD. It adds sport-tuned suspension, 18-inch wheels, and sharper styling over the LE for about $3,200. Pricing averages $66 below sticker in FWD and $228 below in AWD, and discounted SEs average about $1,300 off. That selection is your leverage: with this many nearly identical cars on lots, the dealer who won't discount is competing with twenty who might.

Nightshade ($36,240-$38,634) — The Blacked-Out One

The Nightshade is an appearance package on the SE: black badging, black 19-inch wheels, and darkened trim. The FWD version averages $12 over sticker — style-package scarcity at work (only 1,271 in stock) — while the AWD version flips to $235 below across 1,019 units. You are paying for the look either way; just don't pay a markup for it when the mechanically identical SE sits a row over.

XLE ($39,606-$42,509) — The Comfort Play and the Biggest Discounts

The XLE is the luxury-leaning Camry — leather-trimmed seats, a 12.3-inch touchscreen, and a quieter, softer character than the SE line. It is also where the discounts live: the XLE AWD averages $501 below MSRP, the deepest average discount in the lineup, and when XLE AWDs are discounted at all, the average cut is $1,980. Supply is thinner (1,712 FWD, 1,323 AWD), but the units that exist are clearly being priced to move.

XSE ($41,851-$44,078) — The Flagship

The XSE stacks the SE's sport chassis with the XLE's equipment: 19-inch wheels, dual-tone styling options, and the top interior. At 6,606 in stock, the XSE FWD is the second-most-common Camry on lots, averaging $150 below sticker; the AWD version averages $351 below. Discounted XSEs average about $1,800 off — on a percentage basis the discounts here rival the XLE's, with much better selection.

An At-Sticker Market — Except Where It Isn't

The Camry's national average hides a sharp regional split. California holds 11,081 Camrys — 29% of the entire national supply — and prices them at an average of $130 above MSRP. Texas (4,260 in stock) averages $292 below; Florida (2,013) averages $194 below. The deepest-discounting states with real inventory are Illinois at an average of $1,023 below MSRP across 1,063 units, followed by New Hampshire (-$1,000) and Oklahoma (-$970). If you live near a state line — or anywhere near Chicago — checking inventory one state over can be worth four figures. Our state-by-state markup report covers the pattern across every brand.

The above-sticker third is real but mostly modest: markups average $846, the median is $499, and nine in ten are under $2,044. With 36% of the market at sticker and 29% below, there is no reason to pay any of them.

Which Trim Should You Buy?

• Best overall value: SE FWD at $35,549. A third of all inventory, sport chassis, and the strongest comparison-shopping leverage in the lineup.
• Maximum fuel economy: LE at $32,339 — up to 51 mpg combined, but expect to pay sticker; the FWD version averages $52 over.
• Biggest discount: XLE AWD at $42,509, averaging $501 below MSRP — discounted units average $1,980 off.
• Style: Nightshade at $36,240 — but buy the AWD (averaging $235 below) before the at-sticker FWD.
• Loaded: XSE at $41,851-$44,078. Top equipment, deep selection, and $150-$351 average discounts.

Competitive Context

The Camry's midsize-sedan rivals are the Honda Accord and Hyundai Sonata. Honda dealers don't publish advertised selling prices in the data we track, so an Accord negotiation starts from MSRP with no visibility — see our Accord vs Camry comparison for the inventory picture. The Sonata is the value alternative with typically deeper discounts (Sonata vs Camry data here). Within the Toyota showroom, the smaller Corolla is the budget play if the Camry's pricing discipline puts you off — our Camry vs Corolla comparison shows the gap, and our Toyota markup report puts the Camry in context against every other Toyota.

Tips for Getting the Best Camry Deal

1. Hunt the discounted 29%. The median Camry is at sticker, but nearly 11,000 are below it, averaging $1,442 off. Use our Camry inventory search to sort by price against comparable trims before you set foot in a showroom.
2. Never pay a markup. A third of Camrys carry one (median $499), but with 36% of the market at sticker and 29% below, the marked-up car has an identical twin nearby without the premium.
3. Shop the SE, negotiate with volume. Over 16,000 SEs are in stock. Selection is leverage — line up three comparable cars and let the dealers know it.
4. Look one state over. California averages above sticker while Illinois averages $1,023 below. Regional spread on a Camry can exceed the average discount itself.
5. Check days on lot. Camrys turn in a median of 23 days — one that has sat past a month is a negotiation opening. See our days-on-market guide and our negotiation playbook.

Data note: Pricing data is based on 37,785 Camrys currently in dealer inventory across 1,163 US dealers, tracked in real time by VINdow Sticker. Prices change daily — use our cheapest Camry listings for the most current below-MSRP deals.

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