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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 3 of 273 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
273
Avg Markup
-$547
At/Below MSRP
270
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 53 | 100% | $0 |
| Sienna | 31 | 100% | $0 |
| Tundra | 25 | 100% | -$2,963 |
| Tacoma | 22 | 100% | -$1,526 |
| Corolla | 21 | 90% | -$79 |
| Camry | 20 | 100% | -$66 |
| Corolla Cross | 17 | 100% | $0 |
| 4Runner | 12 | 100% | -$429 |
| Grand Highlander Hybrid | 11 | 100% | $0 |
| RAV4 Plug-in Hybrid | 10 | 100% | $0 |
| Highlander Hybrid | 6 | 100% | $0 |
| Prius | 5 | 100% | $0 |
| Grand Highlander | 5 | 100% | $0 |
| Land Cruiser | 5 | 100% | $0 |
| Tundra i-FORCE MAX | 4 | 100% | -$2,529 |
| 4Runner Hybrid | 4 | 100% | $0 |
| Crown Signia | 4 | 100% | -$406 |
| Tacoma Hybrid | 4 | 100% | -$1,834 |
| Sequoia | 3 | 100% | -$2,835 |
| bZ Woodland | 2 | 100% | -$834 |
| GR86 | 2 | 100% | -$1,019 |
| bZ | 2 | 100% | -$655 |
| Prius Plug-in Hybrid | 1 | 100% | $0 |
| Highlander | 1 | 100% | $0 |
| GR Corolla | 1 | 100% | -$2,330 |
| Corolla Hatchback | 1 | 0% | +$1,222 |
| C-HR | 1 | 100% | $0 |
2026 Tundra
Tundra Limited 4WD
-$3,975Good Deal
Supersonic Red
MSRP
$63,174
Advertised
$59,199
Iowa City, IA
2026 Tundra
Tundra Limited 4WD
-$3,775Good Deal
Supersonic Red
MSRP
$61,264
Advertised
$57,489
Iowa City, IA
2026 Corolla
Corolla XSE FWD
-$1,539Good Deal
Wind Chill Pearl
MSRP
$31,519
Advertised
$29,980
Iowa City, IA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Tundra i-FORCE MAXTundra Platinum 4WD | $75,199 | $0 | 40 | Oct 28, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $56,508 | $0 | 33 | Oct 28, 2026 |
| 2026 TacomaTacoma Limited 4WD | $56,364 | $0 | 40 | Oct 28, 2026 |
| 2026 TacomaTacoma SR5 4WD | $43,317 | -$2,682 | 20 | Oct 28, 2026 |
| 2026 4Runner Hybrid4Runner Limited FT4WD | $64,929 | $0 | 6 | Oct 28, 2026 |
| 2027 CrownToyota Crown XLE AWD | $43,894 | $0 | 3 | Oct 27, 2026 |
| 2026 SiennaSienna Platinum AWD | $62,840 | $0 | 26 | Oct 27, 2026 |
| 2026 SiennaSienna XLE AWD | $50,360 | $0 | 32 | Oct 27, 2026 |
| 2026 SiennaSienna XLE AWD | $52,340 | $0 | 39 | Oct 27, 2026 |
| 2026 Corolla CrossCorolla Cross L AWD | $28,539 | $0 | 22 | Oct 27, 2026 |