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Pricing posture
Does not price above MSRP
3% of this dealer's priced Toyota inventory is listed above MSRP — 6 of 196 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
196
Avg Markup
-$1,984
At/Below MSRP
190
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 36 | 100% | -$3,973 |
| Camry | 25 | 100% | -$1,500 |
| Tundra | 25 | 100% | -$5,191 |
| Corolla | 19 | 100% | -$1,184 |
| RAV4 | 18 | 100% | -$750 |
| Grand Highlander | 16 | 100% | $0 |
| Grand Highlander Hybrid | 15 | 87% | -$57 |
| 4Runner | 9 | 100% | -$2,000 |
| Corolla Cross | 8 | 100% | -$282 |
| Sequoia | 8 | 88% | -$1,750 |
| Sienna | 8 | 75% | +$125 |
| Highlander Hybrid | 3 | 100% | $0 |
| Tacoma Hybrid | 2 | 100% | -$3,501 |
| Highlander | 2 | 50% | +$250 |
| Land Cruiser | 1 | 100% | -$1,500 |
| Prius | 1 | 100% | -$500 |

2026 Tacoma
Tacoma TRD Sport 4WD
-$4,500Good Deal
Heritage Blue
MSRP
$50,000
Advertised
$45,500
LaGrange, GA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $60,809 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,523 | -$1,000 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,565 | -$1,000 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $34,942 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $38,142 | -$1,000 | 18 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $33,579 | -$2,000 | 32 | Oct 21, 2026 |
| 2026 CamryCamry LE FWD | $30,301 | -$2,000 | 12 | Oct 21, 2026 |
| 2026 TundraTundra SR5 4WD | $56,331 | -$4,501 | 46 | Oct 19, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $69,171 | -$5,001 | 38 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $51,366 | -$4,500 | 16 | Oct 19, 2026 |


















































