Toyota Prius Plug-in Hybrid Markup by State
Average dealer markup over MSRP on the Prius Plug-in Hybrid in every state, ranked cheapest first across 2,663 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Wisconsin | 26 | -$673 | $41,323 | 80.8% | View → |
| 2 | Louisiana | 13 | -$531 | $40,934 | 92.3% | View → |
| 3 | Indiana | 27 | -$469 | $43,045 | 81.5% | View → |
| 4 | Montana | 18 | -$354 | $40,452 | 83.3% | View → |
| 5 | New Hampshire | 23 | -$298 | $40,894 | 87% | View → |
| 6 | Missouri | 21 | -$269 | $42,783 | 85.7% | View → |
| 7 | Idaho | 20 | -$260 | $41,344 | 85% | View → |
| 8 | Illinois | 52 | -$258 | $42,576 | 69.2% | View → |
| 9 | Kansas | 6 | -$241 | $41,122 | 100% | View → |
| 10 | Maine | 16 | -$241 | $40,309 | 75% | View → |
| 11 | Oregon | 69 | -$217 | $41,303 | 69.6% | View → |
| 12 | Kentucky | 16 | -$212 | $43,991 | 81.3% | View → |
| 13 | Iowa | 7 | -$202 | $37,658 | 42.9% | View → |
| 14 | Texas | 100 | -$197 | $43,980 | 74% | View → |
| 15 | Michigan | 30 | -$166 | $43,611 | 63.3% | View → |
| 16 | Massachusetts | 67 | -$142 | $40,489 | 70.1% | View → |
| 17 | North Carolina | 39 | -$136 | $42,614 | 76.9% | View → |
| 18 | Utah | 9 | -$132 | $36,568 | 77.8% | View → |
| 19 | Vermont | 11 | -$106 | $41,332 | 63.6% | View → |
| 20 | Arkansas | 10 | -$98 | $41,736 | 80% | View → |
| 21 | Connecticut | 42 | -$96 | $40,681 | 85.7% | View → |
| 22 | Minnesota | 21 | -$68 | $36,329 | 57.1% | View → |
| 23 | New York | 138 | -$55 | $41,103 | 52.2% | View → |
| 24 | West Virginia | 8 | $0 | $42,959 | 100% | View → |
| 25 | Pennsylvania | 62 | +$8 | $41,042 | 62.9% | View → |
| 26 | Oklahoma | 13 | +$15 | $41,132 | 30.8% | View → |
| 27 | Maryland | 45 | +$36 | $40,819 | 62.2% | View → |
| 28 | Virginia | 46 | +$49 | $40,898 | 69.6% | View → |
| 29 | New Mexico | 13 | +$58 | $44,816 | 84.6% | View → |
| 30 | Ohio | 32 | +$73 | $41,383 | 68.8% | View → |
| 31 | Mississippi | 7 | +$89 | $40,366 | 71.4% | View → |
| 32 | California | 1,101 | +$101 | $40,920 | 24.3% | View → |
| 33 | Alabama | 15 | +$140 | $39,818 | 53.3% | View → |
| 34 | Washington | 97 | +$162 | $43,806 | 54.6% | View → |
| 35 | Rhode Island | 14 | +$182 | $39,710 | 28.6% | View → |
| 36 | New Jersey | 62 | +$191 | $41,070 | 46.8% | View → |
| 37 | South Carolina | 19 | +$210 | $41,162 | 73.7% | View → |
| 38 | Colorado | 45 | +$373 | $39,643 | 46.7% | View → |
| 39 | Arizona | 65 | +$541 | $40,757 | 36.9% | View → |
| 40 | Alaska | 6 | +$579 | $37,110 | 16.7% | View → |
| 41 | Tennessee | 25 | +$609 | $43,382 | 44% | View → |
| 42 | Florida | 76 | +$675 | $41,974 | 40.8% | View → |
| 43 | Georgia | 40 | +$880 | $42,478 | 37.5% | View → |
| 44 | Nevada | 23 | +$1,461 | $43,298 | 30.4% | View → |
The short version
Dealer markup on the Prius Plug-in Hybrid varies a lot by state. Right now the cheapest state to buy is Wisconsin, where the average listing runs -$673 versus MSRP — compared with a national average of +$77. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Prius Plug-in Hybrid market overview · cheapest Prius Plug-in Hybrid listings · dealer markups explained