Toyota Prius Plug-in Hybrid Price in Massachusetts
As of October 24, 2026, there are 67 Toyota Prius Plug-in Hybrid vehicles available at 35 dealerships in Massachusetts. Massachusetts dealers are pricing competitively — the average selling price is $142 below MSRP, with 70% of inventory at or under sticker. 25 of 35 dealers are currently pricing below MSRP on average. Prices range from $34,698 to $45,753, with a median of $40,489.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
67
In Stock
-$142
Avg Markup
70.1%
At/Below MSRP
$40,489
Median Price
Price range: $34,698 to $45,753.
Dealers in Massachusetts
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Imperial Toyota Milford, MA | 2 | -$1,124 | 2 |
| Balise Toyota West Springfield, MA | 2 | -$1,118 | 2 |
| Bernardi Toyota Framingham, MA | 3 | -$728 | 3 |
| Woburn Toyota Woburn, MA | 4 | -$568 | 4 |
| McGee Toyota Hanover, MA | 2 | -$505 | 2 |
| Ira Toyota Danvers, MA | 3 | -$462 | 3 |
| AutoFair Toyota of Tewksbury Tewksbury, MA | 3 | -$447 | 3 |
| Westboro Toyota, Inc. Westborough, MA | 1 | -$434 | 1 |
| Atlantic Toyota Lynn, MA | 3 | -$367 | 2 |
| Copeland Toyota Brockton, MA | 3 | -$212 | 2 |
| Lexington Toyota Lexington, MA | 1 | -$165 | 1 |
| Acton Toyota of Littleton Littleton, MA | 4 | -$163 | 3 |
| Tufankjian Toyota of Braintree Braintree, MA | 2 | -$81 | 1 |
| Route 44 Toyota Raynham, MA | 2 | -$54 | 1 |
| Harr Toyota Worcester, MA | 2 | -$16 | 1 |
| Toyota of Wellesley Wellesley, MA | 3 | $0 | 3 |
| Haddad Toyota Pittsfield, MA | 2 | $0 | 2 |
| Koch Route 2 Toyota Lancaster, MA | 2 | $0 | 2 |
| Jaffarian Toyota Haverhill, MA | 1 | $0 | 1 |
| K-M Toyota North Adams, MA | 1 | $0 | 1 |
| Toyota of Greenfield Greenfield, MA | 1 | $0 | 1 |
| Nucar Toyota of North Attleboro North Attleboro, MA | 1 | $0 | 1 |
| Ira Toyota of Hyannis Hyannis, MA | 1 | $0 | 1 |
| Ira Toyota of Orleans Orleans, MA | 1 | $0 | 1 |
| Tasca Toyota Boston Dorchester, MA | 1 | $0 | 1 |
| Nucar Toyota of Norwood Norwood, MA | 1 | +$125 | 0 |
| Toyota of Watertown Watertown, MA | 3 | +$136 | 1 |
| Falmouth Toyota Bourne, MA | 1 | +$195 | 0 |
| Bristol Toyota, Inc. Swansea, MA | 1 | +$399 | 0 |
| Lia Toyota Wilbraham, MA | 4 | +$472 | 1 |
| Herb Chambers Toyota Boston Medford, MA | 2 | +$499 | 0 |
| Herb Chambers Toyota Auburn Auburn, MA | 1 | +$499 | 0 |
| Toyota of Dartmouth North Dartmouth, MA | 1 | +$603 | 0 |
| Parkway Toyota of Boston Boston, MA | 1 | +$649 | 0 |
| Lia Toyota of Northampton Northampton, MA | 1 | +$704 | 0 |