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Pricing posture
Prices above MSRP on some inventory
19% of this dealer's priced Toyota inventory is listed above MSRP — 66 of 341 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
341
Avg Markup
-$190
At/Below MSRP
275
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 73 | 81% | +$163 |
| Tacoma | 51 | 88% | -$458 |
| Tundra | 32 | 91% | -$2,143 |
| Corolla | 32 | 88% | +$9 |
| Camry | 31 | 74% | -$83 |
| Corolla Cross | 26 | 77% | +$152 |
| Sienna | 21 | 81% | +$300 |
| Grand Highlander Hybrid | 19 | 47% | +$368 |
| Grand Highlander | 17 | 76% | +$164 |
| 4Runner | 15 | 80% | -$23 |
| Land Cruiser | 6 | 100% | $0 |
| 4Runner Hybrid | 5 | 80% | +$140 |
| Highlander Hybrid | 4 | 100% | $0 |
| Sequoia | 3 | 33% | -$1,171 |
| Tacoma Hybrid | 2 | 100% | $0 |
| Prius | 2 | 100% | $0 |
| Highlander | 1 | 0% | +$699 |
| GR Corolla | 1 | 100% | $0 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,642Good Deal
Underground
MSRP
$51,885
Advertised
$49,243
Hanover, MA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross XLE AWD | $35,024 | $0 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross L AWD | $28,699 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $45,234 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,789 | $0 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,929 | $0 | 46 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,469 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,469 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,469 | $0 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,480 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,798 | $0 | 22 | Oct 21, 2026 |