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Lia Toyota

Wilbraham, MA

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Pricing posture

Prices above MSRP on nearly everything

95% of this dealer's priced Toyota inventory is listed above MSRP — 203 of 213 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

213

Avg Markup

+$511

At/Below MSRP

10

Models

18

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
RAV4440%+$704
Tacoma412%+$624
Camry260%+$704
Corolla200%+$704
Tundra1457%-$1,786
Grand Highlander140%+$704
Sienna140%+$704
Corolla Cross110%+$704
4Runner60%+$704
Grand Highlander Hybrid50%+$704
Tacoma Hybrid50%+$704
GR Corolla20%+$704
Sequoia250%-$820
GR8620%+$704
4Runner Hybrid20%+$704
Highlander Hybrid20%+$704
Highlander20%+$704
Prius10%+$704
2026 Tundra

2026 Tundra

Tundra Limited 4WD

-$4,368Good Deal

Mudbath

MSRP

$72,567

Advertised

$68,199

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra Platinum 4WD

-$3,717Good Deal

Celestial Silver Metallic

MSRP

$73,716

Advertised

$69,999

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra 1794 Edition 4WD

-$3,621Good Deal

Wind Chill Pearl

MSRP

$72,820

Advertised

$69,199

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra Platinum 4WD

-$3,603Good Deal

Magnetic Gray Metallic

MSRP

$73,302

Advertised

$69,699

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra 1794 Edition 4WD

-$3,578Good Deal

Magnetic Gray Metallic

MSRP

$72,277

Advertised

$68,699

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra Platinum 4WD

-$3,533Good Deal

Celestial Silver Metallic

MSRP

$73,232

Advertised

$69,699

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra Platinum 4WD

-$3,473Good Deal

Magnetic Gray Metallic

MSRP

$72,172

Advertised

$68,699

Wilbraham, MA
2026 Tundra

2026 Tundra

Tundra Platinum 4WD

-$3,332Good Deal

Celestial Silver Metallic

MSRP

$72,531

Advertised

$69,199

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma Limited 4WD

-$2,585Good Deal

Underground

MSRP

$56,884

Advertised

$54,299

Wilbraham, MA
Pre-Sold
2026 Sequoia

2026 Sequoia

Sequoia Platinum 4WD

-$2,344Good Deal

Midnight Black Metallic

MSRP

$86,543

Advertised

$84,199

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Midnight Black Metallic

MSRP

$36,469

Advertised

$37,173

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Blueprint

MSRP

$42,859

Advertised

$43,563

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$43,614

Advertised

$44,318

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$704Fair

Ice Cap

MSRP

$38,969

Advertised

$39,673

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$704Fair

Blueprint

MSRP

$46,528

Advertised

$47,232

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Storm Cloud

MSRP

$35,824

Advertised

$36,528

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$42,949

Advertised

$43,653

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XSE AWD

+$704Fair

Midnight Black Metallic

MSRP

$46,009

Advertised

$46,713

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Midnight Black Metallic

MSRP

$35,819

Advertised

$36,523

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Meteor Shower

MSRP

$35,878

Advertised

$36,582

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Storm Cloud

MSRP

$42,734

Advertised

$43,438

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Storm Cloud

MSRP

$43,394

Advertised

$44,098

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Storm Cloud

MSRP

$43,204

Advertised

$43,908

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$704Fair

Ruby Flare Pearl

MSRP

$47,098

Advertised

$47,802

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Storm Cloud

MSRP

$43,419

Advertised

$44,123

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$41,058

Advertised

$41,762

Wilbraham, MA
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$42,894

Advertised

$43,598

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Storm Cloud

MSRP

$36,238

Advertised

$36,942

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Wind Chill Pearl

MSRP

$42,238

Advertised

$42,942

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Storm Cloud

MSRP

$42,974

Advertised

$43,678

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Ruby Flare Pearl

MSRP

$36,683

Advertised

$37,387

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$43,443

Advertised

$44,147

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$39,974

Advertised

$40,678

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$704Fair

Meteor Shower

MSRP

$39,129

Advertised

$39,833

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$704Fair

Urban Rock

MSRP

$43,524

Advertised

$44,228

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$704Fair

Midnight Black Metallic

MSRP

$39,984

Advertised

$40,688

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$704Fair

Midnight Black Metallic

MSRP

$46,663

Advertised

$47,367

Wilbraham, MA
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Storm Cloud

MSRP

$35,394

Advertised

$36,098

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$704Fair

Storm Cloud

MSRP

$36,094

Advertised

$36,798

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$704Fair

Meteor Shower

MSRP

$40,748

Advertised

$41,452

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$704Fair

Meteor Shower

MSRP

$39,639

Advertised

$40,343

Wilbraham, MA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$704Fair

Urban Rock

MSRP

$44,545

Advertised

$45,249

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Black

MSRP

$47,373

Advertised

$48,077

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Heritage Blue

MSRP

$47,423

Advertised

$48,127

Wilbraham, MA
2027 Tacoma

2027 Tacoma

Tacoma SR5 4WD

+$704Fair

Heritage Blue

MSRP

$45,313

Advertised

$46,017

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$704Fair

Underground

MSRP

$44,914

Advertised

$45,618

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

+$704Fair

Heritage Blue

MSRP

$47,169

Advertised

$47,873

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Celestial Silver Metallic

MSRP

$52,977

Advertised

$53,681

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$704Fair

Black

MSRP

$44,473

Advertised

$45,177

Wilbraham, MA
Pre-Sold
2027 Tacoma

2027 Tacoma

Tacoma SR5 4WD

+$704Fair

Heritage Blue

MSRP

$45,309

Advertised

$46,013

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

+$704Fair

Underground

MSRP

$57,804

Advertised

$58,508

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$704Fair

Heritage Blue

MSRP

$44,963

Advertised

$45,667

Wilbraham, MA
2027 Tacoma

2027 Tacoma

Tacoma TRD Sport 4WD

+$704Fair

Black

MSRP

$56,824

Advertised

$57,528

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$704Fair

Ice Cap

MSRP

$44,813

Advertised

$45,517

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Ice Cap

MSRP

$55,573

Advertised

$56,277

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$704Fair

Underground

MSRP

$44,134

Advertised

$44,838

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Celestial Silver Metallic

MSRP

$47,454

Advertised

$48,158

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Heritage Blue

MSRP

$46,589

Advertised

$47,293

Wilbraham, MA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$704Fair

Ice Cap

MSRP

$44,404

Advertised

$45,108

Wilbraham, MA
Hold
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

+$704Fair

Celestial Silver Metallic

MSRP

$55,854

Advertised

$56,558

Wilbraham, MA

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2027 Land CruiserLand Cruiser FT4WD$73,386+$70448Oct 22, 2026
2026 SiennaSienna XLE AWD$51,944+$70427Oct 22, 2026
2026 SiennaSienna LE FWD$44,654+$70422Oct 22, 2026
2026 SiennaSienna Woodland Edition AWD$56,649+$70448Oct 22, 2026
2026 Corolla CrossCorolla Cross XLE AWD$36,313+$70421Oct 22, 2026
2026 Corolla CrossCorolla Cross L AWD$29,947+$70420Oct 22, 2026
2026 Corolla CrossCorolla Cross L AWD$29,877+$70418Oct 22, 2026
2026 Corolla CrossCorolla Cross L AWD$29,933+$70435Oct 22, 2026
2026 Corolla CrossCorolla Cross XLE AWD$36,368+$70427Oct 22, 2026
2026 Corolla CrossCorolla Cross LE AWD$33,858+$70424Oct 22, 2026