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Pricing posture
Prices above MSRP on some inventory
81% of this dealer's priced Toyota inventory is listed above MSRP — 212 of 262 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
262
Avg Markup
-$259
At/Below MSRP
50
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 50 | 40% | -$639 |
| RAV4 | 37 | 0% | +$246 |
| Camry | 29 | 0% | +$561 |
| Tundra | 23 | 61% | -$1,927 |
| Corolla | 19 | 0% | +$180 |
| Sienna | 17 | 0% | +$173 |
| Grand Highlander Hybrid | 12 | 17% | +$28 |
| Corolla Cross | 9 | 0% | +$180 |
| Tacoma Hybrid | 8 | 13% | -$131 |
| 4Runner | 8 | 0% | +$568 |
| Grand Highlander | 8 | 0% | +$239 |
| Tundra i-FORCE MAX | 7 | 86% | -$3,381 |
| RAV4 Plug-in Hybrid | 6 | 0% | +$180 |
| Crown Signia | 3 | 0% | +$180 |
| Highlander Hybrid | 3 | 0% | +$180 |
| Land Cruiser | 3 | 0% | +$180 |
| Sequoia | 3 | 33% | -$1,530 |
| GR86 | 3 | 67% | -$603 |
| 4Runner Hybrid | 3 | 0% | +$180 |
| GR Corolla | 2 | 100% | -$1,620 |
| Prius | 2 | 0% | +$180 |
| bZ | 2 | 50% | -$452 |
| bZ Woodland | 1 | 0% | +$180 |
| Corolla Hatchback | 1 | 0% | +$180 |
| Prius Plug-in Hybrid | 1 | 0% | +$180 |
| Highlander | 1 | 0% | +$180 |
| C-HR | 1 | 100% | -$942 |
2026 Sequoia
Sequoia Platinum 4WD
-$4,951Good Deal
Wind Chill Pearl
MSRP
$88,213
Advertised
$83,262
Ames, IA
2026 Tundra i-FORCE MAX
Tundra Limited 4WD
-$3,435Good Deal
Ice Cap
MSRP
$70,107
Advertised
$66,672
Ames, IA
2026 Tundra
Tundra SR5 4WD
-$2,673Good Deal
Midnight Black Metallic
MSRP
$59,333
Advertised
$56,660
Ames, IA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Tundra i-FORCE MAXTundra Limited 4WD | $67,534 | -$3,532 | 29 | Oct 28, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $52,759 | +$180 | 39 | Oct 28, 2026 |
| 2026 4Runner4Runner TRD Sport Premium PT4WD | $59,885 | -$2,811 | 27 | Oct 28, 2026 |
| 2026 bZ WoodlandbZ Woodland AWD | $48,590 | -$1,105 | 3 | Oct 27, 2026 |
| 2027 CrownToyota Crown Platinum AWD | $59,328 | +$345 | 3 | Oct 27, 2026 |
| 2026 SiennaSienna Platinum AWD | $63,429 | +$180 | 38 | Oct 27, 2026 |
| 2026 SiennaSienna XLE AWD | $53,454 | +$180 | 38 | Oct 27, 2026 |
| 2026 Corolla CrossCorolla Cross LE AWD | $31,418 | -$320 | 19 | Oct 27, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $36,802 | -$320 | 24 | Oct 27, 2026 |
| 2026 CorollaCorolla Hybrid SE FWD | $30,424 | -$320 | 99 | Oct 27, 2026 |