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Pricing posture
Prices above MSRP on some inventory
35% of this dealer's priced Toyota inventory is listed above MSRP — 37 of 105 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
105
Avg Markup
-$607
At/Below MSRP
68
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Corolla Cross | 16 | 94% | +$19 |
| Tacoma | 13 | 85% | -$2,256 |
| RAV4 | 13 | 0% | +$339 |
| Corolla | 11 | 100% | -$70 |
| Camry | 10 | 90% | -$62 |
| Tundra | 6 | 100% | -$2,234 |
| Grand Highlander Hybrid | 6 | 67% | -$50 |
| Tacoma Hybrid | 5 | 100% | -$3,561 |
| 4Runner | 4 | 75% | -$1,901 |
| Sequoia | 4 | 25% | -$574 |
| Sienna | 4 | 0% | +$685 |
| Highlander | 3 | 0% | +$388 |
| Highlander Hybrid | 3 | 0% | +$140 |
| Prius | 3 | 33% | -$461 |
| Land Cruiser | 1 | 0% | +$388 |
| 4Runner Hybrid | 1 | 100% | $0 |
| Grand Highlander | 1 | 100% | $0 |
| GR Corolla | 1 | 0% | +$309 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,884Good Deal
Underground
MSRP
$53,484
Advertised
$50,600
Ottumwa, IA
2026 Tundra
Tundra Limited 4WD
-$2,822Good Deal
Wind Chill Pearl
MSRP
$61,961
Advertised
$59,139
Ottumwa, IA
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,274Good Deal
Underground
MSRP
$48,948
Advertised
$46,674
Ottumwa, IA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 CorollaCorolla Hybrid LE AWD | $28,965 | $0 | 84 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,659 | +$339 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,727 | +$339 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $48,890 | +$339 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $44,998 | +$339 | 26 | Oct 21, 2026 |
| 2026 SequoiaSequoia Limited 4WD | $80,834 | +$1,186 | 44 | Oct 19, 2026 |
| 2026 SequoiaSequoia Limited 4WD | $80,834 | +$1,186 | 44 | Oct 19, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $70,073 | -$4,236 | 69 | Oct 19, 2026 |
| 2026 TundraTundra Platinum 4WD | $68,447 | -$4,452 | 64 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $57,453 | -$3,568 | 67 | Oct 19, 2026 |