Subaru Outback Price in Wisconsin
As of September 29, 2026, there are 788 Subaru Outback vehicles available at 14 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $1,708 below MSRP, with 67% of inventory at or under sticker. 11 of 14 dealers are currently pricing below MSRP on average. Prices range from $34,751 to $52,507, with a median of $46,231.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
788
In Stock
-$1,708
Avg Markup
67.1%
At/Below MSRP
$46,231
Median Price
Price range: $34,751 to $52,507.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Janesville Subaru Janesville, WI | 40 | -$3,279 | 40 |
| Don Miller Subaru West Madison, WI | 45 | -$3,271 | 44 |
| Don Miller Subaru East Madison, WI | 56 | -$3,200 | 56 |
| Wilde Subaru Waukesha, WI | 78 | -$2,836 | 78 |
| Dahl Subaru Sheboygan Sheboygan, WI | 21 | -$2,638 | 21 |
| Morrie's Eau Claire Subaru Eau Claire, WI | 63 | -$2,622 | 62 |
| Kocourek Subaru Wausau, WI | 46 | -$2,272 | 32 |
| Bergstrom Subaru - Green Bay Green Bay, WI | 59 | -$2,261 | 49 |
| Bergstrom Subaru Oshkosh, WI | 33 | -$1,815 | 23 |
| Subaru City of Milwaukee Milwaukee, WI | 103 | -$1,596 | 60 |
| Dahl Subaru La Crosse, WI | 51 | -$1,012 | 51 |
| Sommer's Subaru Mequon, WI | 101 | +$213 | 5 |
| Gustman Subaru Appleton, WI | 40 | +$399 | 0 |
| Zeigler Subaru of Kenosha Kenosha, WI | 52 | +$437 | 0 |