Subaru Outback Price in Wisconsin
As of November 13, 2026, there are 1,114 Subaru Outback vehicles available at 14 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $1,248 below MSRP, with 57% of inventory at or under sticker. 11 of 14 dealers are currently pricing below MSRP on average. Prices range from $32,636 to $52,590, with a median of $43,665.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,114
In Stock
-$1,248
Avg Markup
56.6%
At/Below MSRP
$43,665
Median Price
Price range: $32,636 to $52,590.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Don Miller Subaru West Madison, WI | 57 | -$3,833 | 56 |
| Wilde Subaru Waukesha, WI | 102 | -$2,881 | 64 |
| Don Miller Subaru East Madison, WI | 69 | -$2,726 | 69 |
| Dahl Subaru Sheboygan Sheboygan, WI | 35 | -$2,614 | 35 |
| Janesville Subaru Janesville, WI | 59 | -$1,540 | 59 |
| Subaru City of Milwaukee Milwaukee, WI | 145 | -$1,516 | 54 |
| Bergstrom Subaru Oshkosh, WI | 48 | -$1,418 | 25 |
| Dahl Subaru La Crosse, WI | 72 | -$1,241 | 72 |
| Morrie's Eau Claire Subaru Eau Claire, WI | 99 | -$1,080 | 99 |
| Bergstrom Subaru - Green Bay Green Bay, WI | 90 | -$1,065 | 35 |
| Kocourek Subaru Wausau, WI | 57 | -$932 | 23 |
| Sommer's Subaru Mequon, WI | 154 | +$322 | 3 |
| Gustman Subaru Appleton, WI | 57 | +$399 | 0 |
| Zeigler Subaru of Kenosha Kenosha, WI | 70 | +$437 | 0 |