Ford F-150 Price in Florida
As of September 5, 2026, there are 3,941 Ford F-150 vehicles available at 68 dealerships in Florida. Florida dealers are pricing competitively — the average selling price is $3,947 below MSRP, with 100% of inventory at or under sticker. 68 of 68 dealers are currently pricing below MSRP on average. Prices range from $38,085 to $117,740, with a median of $61,330.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
3,941
In Stock
-$3,947
Avg Markup
100.0%
At/Below MSRP
$61,330
Median Price
Price range: $38,085 — $117,740
Dealers in Florida
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Alan Jay Ford Sebring, FL | 14 | -$5,179 | 14 |
| Palm Coast Ford Palm Coast, FL | 27 | -$5,167 | 27 |
| Englewood Ford Englewood, FL | 44 | -$4,875 | 44 |
| Greenway Ford, Inc. Orlando, FL | 111 | -$4,802 | 111 |
| Brooksville Ford Brooksville, FL | 56 | -$4,795 | 56 |
| Alan Jay Ford of Wauchula, Inc. Wauchula, FL | 6 | -$4,750 | 6 |
| Kisselback Ford Saint Cloud, FL | 45 | -$4,644 | 45 |
| Tropical Ford Orlando, FL | 18 | -$4,583 | 18 |
| LaBelle Ford La Belle, FL | 28 | -$4,518 | 28 |
| Matthews-Currie Ford Company Nokomis, FL | 54 | -$4,481 | 54 |
| Ford of Clermont Clermont, FL | 36 | -$4,458 | 36 |
| Gator Ford Seffner, FL | 39 | -$4,436 | 39 |
| Brandon Ford Tampa, FL | 285 | -$4,386 | 285 |
| DeSoto Ford Arcadia, FL | 14 | -$4,357 | 14 |
| Jenkins Ford, LLC Fort Meade, FL | 3 | -$4,333 | 3 |
| Starling Ford Titusville, FL | 49 | -$4,327 | 49 |
| Jarrett Ford of Charlotte County Port Charlotte, FL | 71 | -$4,324 | 71 |
| Parks Ford of Wesley Chapel Wesley Chapel, FL | 103 | -$4,296 | 103 |
| Jarrett-Scott Ford, Inc. Plant City, FL | 88 | -$4,295 | 88 |
| Jarrett Ford, Inc. Dade City, FL | 65 | -$4,285 | 65 |
| Bill Jarrett Ford, Inc. Avon Park, FL | 18 | -$4,278 | 18 |
| Key Scales Ford, Inc. Leesburg, FL | 24 | -$4,271 | 24 |
| Holler Ford Maitland, FL | 62 | -$4,177 | 62 |
| AutoNation Ford Sanford Sanford, FL | 51 | -$4,157 | 51 |
| Mullinax Ford Apopka, FL | 118 | -$4,093 | 118 |
| Gary Yeomans Ford Palm Bay Palm Bay, FL | 66 | -$4,091 | 66 |
| Cocoa Ford Cocoa, FL | 20 | -$4,075 | 20 |
| Key West Ford Key West, FL | 8 | -$4,063 | 8 |
| Mullinax Ford Kissimmee, FL | 33 | -$4,061 | 33 |
| Essential Ford of Stuart Stuart, FL | 38 | -$4,053 | 38 |
| Mullinax Ford New Smyrna Beach, FL | 49 | -$4,051 | 49 |
| Coconut Point Ford Estero, FL | 33 | -$4,030 | 33 |
| Lakeland Ford Lakeland, FL | 84 | -$4,030 | 84 |
| Sun State Ford, Inc. Orlando, FL | 40 | -$4,025 | 40 |
| Mullinax Ford Lake Park, FL | 82 | -$3,988 | 82 |
| Jarrett-Gordon Ford, Inc. Davenport, FL | 30 | -$3,983 | 30 |
| Sam Galloway Ford, Inc. Fort Myers, FL | 109 | -$3,950 | 109 |
| Gary Yeomans Ford Ocala Ocala, FL | 83 | -$3,934 | 83 |
| Jarrett-Gordon Ford Winter Haven Winter Haven, FL | 30 | -$3,933 | 30 |
| Coggin Deland Ford Orange City, FL | 17 | -$3,882 | 17 |
| Tamiami Ford, Inc. Naples, FL | 64 | -$3,852 | 64 |
| Pines Ford Pembroke Pines, FL | 87 | -$3,839 | 87 |
| Kelly Ford Melbourne, FL | 41 | -$3,817 | 41 |
| Plantation Ford Plantation, FL | 33 | -$3,788 | 33 |
| Gilbert Ford Okeechobee, FL | 16 | -$3,781 | 16 |
| AutoNation Ford Miami Miami, FL | 88 | -$3,778 | 88 |
| Sunrise Ford Fort Pierce, FL | 55 | -$3,764 | 55 |
| Lorenzo Ford Homestead, FL | 116 | -$3,733 | 116 |
| Nick Nicholas Ford, Inc. Inverness, FL | 26 | -$3,731 | 26 |
| Ford of Hialeah Hialeah, FL | 46 | -$3,674 | 46 |
| Midway Ford Miami, FL | 75 | -$3,667 | 75 |
| Ford of Kendall, LLC Miami, FL | 120 | -$3,658 | 120 |
| AutoNation Ford Margate Margate, FL | 82 | -$3,652 | 82 |
| Al Packer Ford Royal Palm Beach Royal Palm Beach, FL | 58 | -$3,621 | 58 |
| Prestige Ford, Inc. Mount Dora, FL | 69 | -$3,587 | 69 |
| Palmetto Ford of Miami Miami, FL | 14 | -$3,571 | 14 |
| Mullinax Ford of Vero Beach Vero Beach, FL | 59 | -$3,568 | 59 |
| Group 1 Ford of Pensacola Pensacola, FL | 80 | -$3,550 | 80 |
| Sawgrass Ford Sunrise, FL | 71 | -$3,486 | 71 |
| Sarasota Ford Sarasota, FL | 58 | -$3,483 | 58 |
| Metro Ford, Inc. Miami, FL | 69 | -$3,471 | 69 |
| Wayne Akers Ford Lake Worth, FL | 65 | -$3,446 | 65 |
| Al Packer Ford West Palm Beach, FL | 82 | -$3,439 | 82 |
| Grieco Ford of Fort Lauderdale Fort Lauderdale, FL | 37 | -$3,189 | 37 |
| Gary Yeomans Ford Daytona Beach, FL | 79 | -$3,177 | 79 |
| Weikert Ford Inc Lake Wales, FL | 82 | -$3,043 | 82 |
| Grieco Ford of Delray Beach Delray Beach, FL | 111 | -$2,991 | 111 |
| Rush Truck Center, Orlando Orlando, FL | 7 | -$2,500 | 7 |