Ford F-150 Price in Florida
As of October 21, 2026, there are 8,063 Ford F-150 vehicles available at 101 dealerships in Florida. Florida dealers are pricing competitively — the average selling price is $4,077 below MSRP, with 100% of inventory at or under sticker. 101 of 101 dealers are currently pricing below MSRP on average. Prices range from $38,085 to $119,235, with a median of $60,090.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
8,063
In Stock
-$4,077
Avg Markup
100.0%
At/Below MSRP
$60,090
Median Price
Price range: $38,085 to $119,235.
Dealers in Florida
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Jenkins Ford, LLC Fort Meade, FL | 2 | -$5,250 | 2 |
| Matthews-Currie Ford Company Nokomis, FL | 69 | -$4,964 | 69 |
| Alan Jay Ford Sebring, FL | 10 | -$4,950 | 10 |
| Bill Jarrett Ford, Inc. Avon Park, FL | 29 | -$4,897 | 29 |
| Paul Clark Ford Yulee, FL | 19 | -$4,842 | 19 |
| Palm Coast Ford Palm Coast, FL | 44 | -$4,784 | 44 |
| Brooksville Ford Brooksville, FL | 66 | -$4,742 | 66 |
| Cocoa Ford Cocoa, FL | 18 | -$4,722 | 18 |
| Englewood Ford Englewood, FL | 49 | -$4,714 | 49 |
| Walt's Live Oak Ford Live Oak, FL | 17 | -$4,706 | 17 |
| Parks Ford of Gainesville Gainesville, FL | 40 | -$4,650 | 40 |
| Essential Ford of Stuart Stuart, FL | 43 | -$4,628 | 43 |
| Alan Jay Ford of Wauchula, Inc. Wauchula, FL | 4 | -$4,625 | 4 |
| Greenway Ford, Inc. Orlando, FL | 188 | -$4,588 | 188 |
| Key Scales Ford, Inc. Leesburg, FL | 29 | -$4,586 | 29 |
| Key West Ford Key West, FL | 7 | -$4,571 | 7 |
| LaBelle Ford La Belle, FL | 26 | -$4,500 | 26 |
| DeSoto Ford Arcadia, FL | 14 | -$4,500 | 14 |
| Ford of Clermont Clermont, FL | 38 | -$4,487 | 38 |
| Garber Ford, Inc. Green Cove Springs, FL | 69 | -$4,471 | 69 |
| Elder Ford of Tampa Tampa, FL | 261 | -$4,466 | 261 |
| Mullinax Ford New Smyrna Beach, FL | 86 | -$4,465 | 86 |
| AutoNation Ford Orange Park Jacksonville, FL | 27 | -$4,463 | 27 |
| Parks Ford of Wesley Chapel Wesley Chapel, FL | 156 | -$4,452 | 156 |
| Jarrett-Gordon Ford Winter Haven Winter Haven, FL | 74 | -$4,419 | 74 |
| Midway Ford Miami, FL | 110 | -$4,382 | 110 |
| Chiefland Ford Chiefland, FL | 8 | -$4,375 | 8 |
| Brandon Ford Tampa, FL | 508 | -$4,369 | 508 |
| Step One Ford Crestview Crestview, FL | 37 | -$4,365 | 37 |
| Pines Ford Pembroke Pines, FL | 118 | -$4,360 | 118 |
| Mullinax Ford Apopka, FL | 259 | -$4,330 | 259 |
| Gary Yeomans Ford Palm Bay Palm Bay, FL | 87 | -$4,328 | 87 |
| AutoNation Ford St. Petersburg St Petersburg, FL | 81 | -$4,327 | 81 |
| Jarrett-Scott Ford, Inc. Plant City, FL | 103 | -$4,325 | 103 |
| AutoNation Ford Bradenton Bradenton, FL | 74 | -$4,324 | 74 |
| AutoNation Ford Panama City Panama City, FL | 51 | -$4,314 | 51 |
| Havana Ford Havana, FL | 20 | -$4,300 | 20 |
| Mullinax Ford Kissimmee, FL | 70 | -$4,293 | 70 |
| Ford Spring Hill Spring Hill, FL | 43 | -$4,291 | 43 |
| Lakeland Ford Lakeland, FL | 124 | -$4,290 | 124 |
| Sun State Ford, Inc. Orlando, FL | 66 | -$4,280 | 66 |
| Al Packer Ford Royal Palm Beach Royal Palm Beach, FL | 106 | -$4,255 | 106 |
| Prestige Ford, Inc. Mount Dora, FL | 121 | -$4,219 | 121 |
| Tallahassee Ford Tallahassee, FL | 99 | -$4,212 | 99 |
| Plantation Ford Plantation, FL | 51 | -$4,206 | 51 |
| Holler Ford Maitland, FL | 79 | -$4,196 | 79 |
| Murray Ford of Starke, Inc. Starke, FL | 102 | -$4,196 | 102 |
| Nick Nicholas Ford, Inc. Inverness, FL | 31 | -$4,194 | 31 |
| Jarrett Ford of Charlotte County Port Charlotte, FL | 91 | -$4,192 | 91 |
| Beck Ford Palatka, FL | 36 | -$4,181 | 36 |
| Timberland Ford Perry, FL | 6 | -$4,167 | 6 |
| Starling Ford Titusville, FL | 80 | -$4,156 | 80 |
| Gator Ford Seffner, FL | 37 | -$4,149 | 37 |
| Coggin Deland Ford Orange City, FL | 32 | -$4,141 | 32 |
| Ford of Hialeah Hialeah, FL | 83 | -$4,127 | 83 |
| Veterans Ford Tampa, FL | 95 | -$4,126 | 95 |
| Gary Smith Ford Inc Fort Walton Bch, FL | 36 | -$4,111 | 36 |
| Sawgrass Ford Sunrise, FL | 80 | -$4,106 | 80 |
| AutoNation Ford Jacksonville Jacksonville, FL | 79 | -$4,101 | 79 |
| Karl Flammer Ford Inc Tarpon Springs, FL | 40 | -$4,100 | 40 |
| Walker Ford Company, Inc. Clearwater, FL | 68 | -$4,081 | 68 |
| Ford of Kendall, LLC Miami, FL | 155 | -$4,068 | 155 |
| AutoNation Ford Margate Margate, FL | 121 | -$4,058 | 121 |
| Jenkins Ford of Crystal River Crystal River, FL | 26 | -$4,038 | 26 |
| AutoNation Ford Miami Miami, FL | 168 | -$4,030 | 168 |
| Kelly Ford Melbourne, FL | 51 | -$4,029 | 51 |
| Rountree-Moore Ford Lake City, FL | 25 | -$4,020 | 25 |
| Gary Yeomans Ford Ocala Ocala, FL | 113 | -$4,004 | 113 |
| Jarrett-Gordon Ford, Inc. Davenport, FL | 44 | -$4,000 | 44 |
| Santa Fe Ford, Inc. Alachua, FL | 21 | -$4,000 | 21 |
| Mullinax Ford of Vero Beach Vero Beach, FL | 101 | -$3,985 | 101 |
| Kisselback Ford Saint Cloud, FL | 54 | -$3,972 | 54 |
| Al Packer Ford West Palm Beach, FL | 97 | -$3,959 | 97 |
| Lorenzo Ford Homestead, FL | 97 | -$3,948 | 97 |
| Chipola Ford Marianna, FL | 15 | -$3,933 | 15 |
| Tamiami Ford, Inc. Naples, FL | 111 | -$3,928 | 111 |
| Mullinax Ford Lake Park, FL | 201 | -$3,915 | 201 |
| Coconut Point Ford Estero, FL | 39 | -$3,859 | 39 |
| Coggin Ford Jacksonville, FL | 53 | -$3,858 | 53 |
| Sam Galloway Ford, Inc. Fort Myers, FL | 109 | -$3,858 | 109 |
| AutoNation Ford Sanford Sanford, FL | 83 | -$3,849 | 83 |
| Metro Ford, Inc. Miami, FL | 119 | -$3,790 | 119 |
| Sunrise Ford Fort Pierce, FL | 65 | -$3,785 | 65 |
| Bartow Ford Bartow, FL | 194 | -$3,778 | 194 |
| Jarrett Ford, Inc. Dade City, FL | 65 | -$3,769 | 65 |
| Group 1 Ford of Pensacola Pensacola, FL | 93 | -$3,763 | 93 |
| Ferman Ford Clearwater, FL | 75 | -$3,753 | 75 |
| Sarasota Ford Sarasota, FL | 148 | -$3,733 | 148 |
| Bill Currie Ford Tampa, FL | 58 | -$3,724 | 58 |
| Grieco Ford of Fort Lauderdale Fort Lauderdale, FL | 68 | -$3,647 | 68 |
| Bozard Ford Saint Augustine, FL | 215 | -$3,565 | 215 |
| Ford of Port Richey Port Richey, FL | 48 | -$3,563 | 48 |
| Tropical Ford Orlando, FL | 34 | -$3,515 | 34 |
| Gilbert Ford Okeechobee, FL | 28 | -$3,429 | 28 |
| Gary Yeomans Ford Daytona Beach, FL | 153 | -$3,392 | 153 |
| Duval Ford Jacksonville, FL | 126 | -$3,317 | 126 |
| Wayne Akers Ford Lake Worth, FL | 105 | -$3,281 | 105 |
| Grieco Ford of Delray Beach Delray Beach, FL | 158 | -$2,921 | 158 |
| Weikert Ford Inc Lake Wales, FL | 101 | -$2,847 | 101 |
| Palmetto Ford of Miami Miami, FL | 15 | -$2,633 | 15 |
| Rush Truck Center, Orlando Orlando, FL | 15 | -$2,600 | 15 |