Ford F-150 Markup by State
Average dealer markup over MSRP on the F-150 in every state, ranked cheapest first across 56,058 active listings. Updated daily.
Active listings
56,058
National avg markup
-$4,215
Cheapest state
Michigan
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Michigan | 2,596 | -$5,151 | $58,395 | 100% | View → |
| 2 | Vermont | 12 | -$4,792 | $60,270 | 100% | View → |
| 3 | New York | 1,585 | -$4,522 | $59,685 | 100% | View → |
| 4 | Louisiana | 1,672 | -$4,445 | $60,598 | 100% | View → |
| 5 | Iowa | 762 | -$4,417 | $62,793 | 100% | View → |
| 6 | Massachusetts | 842 | -$4,416 | $61,873 | 100% | View → |
| 7 | New Jersey | 968 | -$4,409 | $61,253 | 100% | View → |
| 8 | Wyoming | 124 | -$4,379 | $63,863 | 100% | View → |
| 9 | Pennsylvania | 1,754 | -$4,367 | $60,173 | 100% | View → |
| 10 | Kansas | 589 | -$4,357 | $61,465 | 100% | View → |
| 11 | Oregon | 577 | -$4,325 | $61,825 | 100% | View → |
| 12 | Mississippi | 737 | -$4,311 | $62,215 | 100% | View → |
| 13 | South Carolina | 919 | -$4,293 | $59,455 | 100% | View → |
| 14 | Rhode Island | 102 | -$4,289 | $58,973 | 100% | View → |
| 15 | Nevada | 421 | -$4,289 | $60,225 | 100% | View → |
| 16 | Arizona | 1,243 | -$4,253 | $60,135 | 100% | View → |
| 17 | Ohio | 2,117 | -$4,251 | $61,000 | 100% | View → |
| 18 | Connecticut | 286 | -$4,250 | $61,535 | 100% | View → |
| 19 | California | 2,581 | -$4,249 | $55,945 | 100% | View → |
| 20 | Arkansas | 1,080 | -$4,248 | $61,378 | 100% | View → |
| 21 | New Mexico | 534 | -$4,243 | $56,475 | 100% | View → |
| 22 | Nebraska | 565 | -$4,222 | $64,745 | 100% | View → |
| 23 | Missouri | 1,585 | -$4,222 | $61,750 | 100% | View → |
| 24 | Texas | 8,252 | -$4,221 | $59,955 | 100% | View → |
| 25 | New Hampshire | 140 | -$4,214 | $60,850 | 100% | View → |
| 26 | Tennessee | 1,320 | -$4,201 | $61,808 | 100% | View → |
| 27 | South Dakota | 441 | -$4,198 | $63,275 | 100% | View → |
| 28 | Indiana | 1,019 | -$4,185 | $61,145 | 100% | View → |
| 29 | Hawaii | 173 | -$4,165 | $47,540 | 100% | View → |
| 30 | Kentucky | 769 | -$4,152 | $61,615 | 100% | View → |
| 31 | Oklahoma | 1,313 | -$4,148 | $62,135 | 100% | View → |
| 32 | West Virginia | 245 | -$4,139 | $60,510 | 100% | View → |
| 33 | North Carolina | 1,430 | -$4,108 | $59,923 | 100% | View → |
| 34 | Georgia | 2,514 | -$4,090 | $60,585 | 100% | View → |
| 35 | Minnesota | 1,532 | -$4,080 | $64,388 | 100% | View → |
| 36 | Alabama | 1,138 | -$4,058 | $60,690 | 100% | View → |
| 37 | Wisconsin | 1,060 | -$4,047 | $62,913 | 100% | View → |
| 38 | Utah | 514 | -$4,028 | $64,928 | 100% | View → |
| 39 | Delaware | 170 | -$4,026 | $60,083 | 100% | View → |
| 40 | Illinois | 1,530 | -$4,007 | $62,290 | 100% | View → |
| 41 | North Dakota | 474 | -$3,987 | $65,268 | 100% | View → |
| 42 | Washington | 907 | -$3,977 | $62,525 | 100% | View → |
| 43 | Virginia | 1,234 | -$3,920 | $61,385 | 100% | View → |
| 44 | Montana | 289 | -$3,893 | $64,230 | 100% | View → |
| 45 | Maryland | 861 | -$3,880 | $60,670 | 100% | View → |
| 46 | Idaho | 541 | -$3,864 | $61,060 | 100% | View → |
| 47 | Florida | 3,167 | -$3,821 | $61,520 | 100% | View → |
| 48 | Colorado | 1,374 | -$3,804 | $63,623 | 100% | View → |
The short version
Dealer markup on the F-150 varies a lot by state. Right now the cheapest state to buy is Michigan, where the average listing runs -$5,151 versus MSRP — compared with a national average of -$4,215. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: F-150 market overview · cheapest F-150 listings · dealer markups explained