Ford F-150 Markup by State
Average dealer markup over MSRP on the F-150 in every state, ranked cheapest first across 52,434 active listings. Updated daily.
Active listings
52,434
National avg markup
-$3,978
Cheapest state
Michigan
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Michigan | 2,303 | -$4,724 | $61,555 | 100% | View → |
| 2 | North Carolina | 1,216 | -$4,509 | $61,170 | 100% | View → |
| 3 | South Carolina | 674 | -$4,458 | $60,578 | 100% | View → |
| 4 | Wyoming | 104 | -$4,385 | $68,900 | 100% | View → |
| 5 | Oregon | 611 | -$4,377 | $61,790 | 100% | View → |
| 6 | Vermont | 24 | -$4,354 | $57,345 | 100% | View → |
| 7 | Kansas | 586 | -$4,316 | $61,865 | 100% | View → |
| 8 | Utah | 561 | -$4,309 | $64,945 | 100% | View → |
| 9 | Montana | 327 | -$4,249 | $63,630 | 100% | View → |
| 10 | Arkansas | 967 | -$4,228 | $61,865 | 100% | View → |
| 11 | Louisiana | 1,464 | -$4,218 | $62,325 | 100% | View → |
| 12 | New Mexico | 488 | -$4,156 | $55,375 | 100% | View → |
| 13 | Washington | 787 | -$4,141 | $63,075 | 100% | View → |
| 14 | Mississippi | 712 | -$4,139 | $62,385 | 100% | View → |
| 15 | Nebraska | 488 | -$4,115 | $65,820 | 100% | View → |
| 16 | Arizona | 1,175 | -$4,098 | $59,955 | 100% | View → |
| 17 | Missouri | 1,416 | -$4,073 | $62,018 | 100% | View → |
| 18 | Texas | 7,222 | -$4,072 | $60,958 | 100% | View → |
| 19 | New York | 1,241 | -$4,065 | $59,795 | 100% | View → |
| 20 | New Jersey | 822 | -$4,046 | $61,553 | 100% | View → |
| 21 | Tennessee | 1,177 | -$4,045 | $62,215 | 100% | View → |
| 22 | Iowa | 629 | -$4,039 | $65,690 | 100% | View → |
| 23 | Massachusetts | 747 | -$4,036 | $61,950 | 100% | View → |
| 24 | Oklahoma | 1,318 | -$4,015 | $62,475 | 100% | View → |
| 25 | Hawaii | 127 | -$4,008 | $55,090 | 100% | View → |
| 26 | Ohio | 1,944 | -$3,999 | $61,703 | 100% | View → |
| 27 | Pennsylvania | 1,623 | -$3,986 | $60,685 | 100% | View → |
| 28 | Idaho | 579 | -$3,979 | $62,315 | 100% | View → |
| 29 | Nevada | 311 | -$3,955 | $61,720 | 100% | View → |
| 30 | Connecticut | 255 | -$3,937 | $61,560 | 100% | View → |
| 31 | Colorado | 1,404 | -$3,911 | $65,688 | 100% | View → |
| 32 | Indiana | 996 | -$3,866 | $61,750 | 100% | View → |
| 33 | California | 2,327 | -$3,852 | $57,690 | 100% | View → |
| 34 | South Dakota | 440 | -$3,849 | $64,638 | 100% | View → |
| 35 | West Virginia | 247 | -$3,844 | $61,005 | 100% | View → |
| 36 | Delaware | 105 | -$3,843 | $62,545 | 100% | View → |
| 37 | Illinois | 1,460 | -$3,790 | $62,903 | 100% | View → |
| 38 | New Hampshire | 193 | -$3,790 | $61,675 | 100% | View → |
| 39 | Wisconsin | 944 | -$3,789 | $63,473 | 100% | View → |
| 40 | Rhode Island | 75 | -$3,780 | $59,340 | 100% | View → |
| 41 | Minnesota | 1,507 | -$3,773 | $63,910 | 100% | View → |
| 42 | Kentucky | 760 | -$3,769 | $62,450 | 100% | View → |
| 43 | Georgia | 2,403 | -$3,733 | $62,120 | 100% | View → |
| 44 | North Dakota | 448 | -$3,703 | $66,943 | 100% | View → |
| 45 | Alabama | 1,162 | -$3,623 | $60,230 | 100% | View → |
| 46 | Virginia | 1,359 | -$3,534 | $63,460 | 100% | View → |
| 47 | Maryland | 923 | -$3,494 | $61,765 | 100% | View → |
| 48 | Florida | 3,783 | -$3,436 | $61,945 | 100% | View → |
The short version
Dealer markup on the F-150 varies a lot by state. Right now the cheapest state to buy is Michigan, where the average listing runs -$4,724 versus MSRP — compared with a national average of -$3,978. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: F-150 market overview · cheapest F-150 listings · dealer markups explained