Ford F-150 Markup by State
Average dealer markup over MSRP on the F-150 in every state, ranked cheapest first across 88,927 active listings. Updated daily.
Active listings
88,927
National avg markup
-$4,199
Cheapest state
Vermont
% below MSRP
100%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Vermont | 302 | -$4,790 | $60,455 | 100% | View → |
| 2 | New York | 2,520 | -$4,763 | $60,378 | 100% | View → |
| 3 | Massachusetts | 1,141 | -$4,755 | $62,475 | 100% | View → |
| 4 | Pennsylvania | 2,651 | -$4,751 | $60,735 | 100% | View → |
| 5 | Maine | 437 | -$4,699 | $62,195 | 100% | View → |
| 6 | New Hampshire | 625 | -$4,642 | $61,980 | 100% | View → |
| 7 | Rhode Island | 132 | -$4,640 | $60,278 | 100% | View → |
| 8 | New Jersey | 1,233 | -$4,627 | $61,785 | 100% | View → |
| 9 | Connecticut | 348 | -$4,619 | $61,735 | 100% | View → |
| 10 | South Dakota | 565 | -$4,461 | $62,610 | 100% | View → |
| 11 | Wisconsin | 1,951 | -$4,441 | $62,930 | 100% | View → |
| 12 | Delaware | 165 | -$4,412 | $62,270 | 100% | View → |
| 13 | West Virginia | 444 | -$4,375 | $60,435 | 100% | View → |
| 14 | Minnesota | 1,890 | -$4,362 | $65,258 | 100% | View → |
| 15 | Illinois | 1,899 | -$4,361 | $62,870 | 100% | View → |
| 16 | Hawaii | 216 | -$4,347 | $48,125 | 100% | View → |
| 17 | South Carolina | 1,312 | -$4,306 | $60,760 | 100% | View → |
| 18 | Ohio | 2,819 | -$4,300 | $61,990 | 100% | View → |
| 19 | Alaska | 181 | -$4,262 | $63,665 | 100% | View → |
| 20 | Wyoming | 182 | -$4,261 | $64,745 | 100% | View → |
| 21 | Iowa | 1,142 | -$4,256 | $63,673 | 100% | View → |
| 22 | North Dakota | 568 | -$4,248 | $64,515 | 100% | View → |
| 23 | California | 5,823 | -$4,245 | $56,920 | 100% | View → |
| 24 | Michigan | 5,290 | -$4,244 | $58,680 | 100% | View → |
| 25 | Oregon | 665 | -$4,241 | $63,695 | 100% | View → |
| 26 | Texas | 15,495 | -$4,178 | $55,945 | 100% | View → |
| 27 | Louisiana | 2,063 | -$4,171 | $60,070 | 100% | View → |
| 28 | Utah | 703 | -$4,120 | $67,420 | 100% | View → |
| 29 | Washington | 1,104 | -$4,111 | $63,845 | 100% | View → |
| 30 | North Carolina | 2,312 | -$4,087 | $60,465 | 100% | View → |
| 31 | Florida | 8,063 | -$4,077 | $60,090 | 100% | View → |
| 32 | Idaho | 729 | -$4,056 | $66,070 | 100% | View → |
| 33 | Arizona | 1,634 | -$4,050 | $60,075 | 100% | View → |
| 34 | Oklahoma | 1,429 | -$4,047 | $62,140 | 100% | View → |
| 35 | Georgia | 3,621 | -$4,038 | $62,000 | 100% | View → |
| 36 | Mississippi | 939 | -$4,036 | $62,840 | 100% | View → |
| 37 | Alabama | 1,660 | -$4,023 | $61,465 | 100% | View → |
| 38 | Indiana | 1,327 | -$4,017 | $61,540 | 100% | View → |
| 39 | Nevada | 659 | -$4,008 | $61,360 | 100% | View → |
| 40 | Nebraska | 668 | -$3,999 | $66,095 | 100% | View → |
| 41 | Kansas | 872 | -$3,985 | $61,760 | 100% | View → |
| 42 | Tennessee | 1,778 | -$3,974 | $62,675 | 100% | View → |
| 43 | Colorado | 1,533 | -$3,930 | $67,150 | 100% | View → |
| 44 | Kentucky | 966 | -$3,920 | $62,415 | 100% | View → |
| 45 | Missouri | 1,917 | -$3,914 | $63,030 | 100% | View → |
| 46 | Maryland | 1,082 | -$3,886 | $61,680 | 100% | View → |
| 47 | Arkansas | 1,112 | -$3,886 | $62,515 | 100% | View → |
| 48 | Virginia | 1,743 | -$3,866 | $62,690 | 100% | View → |
| 49 | New Mexico | 586 | -$3,860 | $60,980 | 100% | View → |
| 50 | Montana | 390 | -$3,750 | $70,018 | 100% | View → |
The short version
Dealer markup on the F-150 varies a lot by state. Right now the cheapest state to buy is Vermont, where the average listing runs -$4,790 versus MSRP — compared with a national average of -$4,199. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: F-150 market overview · cheapest F-150 listings · dealer markups explained