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W. C. Sanderson Ford
Healdsburg, CA
Vehicles
45
Avg Markup
-$3,922
At/Below MSRP
45
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Super Duty | 15 | 100% | -$4,467 |
| F-150 | 11 | 100% | -$4,455 |
| Bronco | 6 | 100% | -$4,500 |
| Explorer | 5 | 100% | -$4,500 |
| Maverick | 4 | 100% | $0 |
| Bronco Sport | 2 | 100% | -$2,250 |
| Mustang Mach-E | 1 | 100% | -$4,000 |
| Ranger | 1 | 100% | -$2,500 |
2026 Explorer
FordTremor
-$4,500Good Deal
Marsh Gray
MSRP
$63,860
Advertised
$59,360
Healdsburg, CA
At Dealer
2025 Bronco
FordBig Bend
-$4,000Good Deal
Marsh Gray
MSRP
$48,365
Advertised
$44,365
Healdsburg, CA
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 ExpeditionActive | $73,615 | $0 | 8 | Aug 6, 2026 |
| 2026 MaverickXL | $29,990 | $0 | 8 | Aug 6, 2026 |
| 2026 Mustang Mach-EPremium | $53,840 | -$3,000 | 7 | Jun 18, 2026 |