Ford F-150 Price in Wisconsin
As of September 6, 2026, there are 1,034 Ford F-150 vehicles available at 65 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $4,100 below MSRP, with 100% of inventory at or under sticker. 65 of 65 dealers are currently pricing below MSRP on average. Prices range from $43,850 to $116,165, with a median of $62,810.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,034
In Stock
-$4,100
Avg Markup
100.0%
At/Below MSRP
$62,810
Median Price
Price range: $43,850 — $116,165
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Northtown Ford, Inc. Menomonie, WI | 10 | -$4,800 | 10 |
| Sleepy Hollow Ford, Inc. Viroqua, WI | 19 | -$4,763 | 19 |
| Benna Ford Superior Superior, WI | 24 | -$4,708 | 24 |
| Dahl Ford Onalaska, WI | 23 | -$4,630 | 23 |
| Timber Ford of Hayward, Inc. Hayward, WI | 11 | -$4,591 | 11 |
| Toycen Ford, Inc. Chippewa Falls, WI | 12 | -$4,583 | 12 |
| Don Johnson Ford Cumberland, WI | 17 | -$4,559 | 17 |
| Tom Peck Ford, Inc. Clinton, WI | 6 | -$4,500 | 6 |
| Metro Ford Madison, WI | 7 | -$4,500 | 7 |
| Fillback Ford, Inc. Richland Center, WI | 8 | -$4,500 | 8 |
| Lake Ford, Inc. Greenfield, WI | 15 | -$4,500 | 15 |
| Eric von Schledorn Ford Random Lake, WI | 12 | -$4,500 | 12 |
| Schmit Bros Auto, Inc. Saukville, WI | 4 | -$4,500 | 4 |
| Morries Sparta Ford Sparta, WI | 7 | -$4,500 | 7 |
| Eau Claire Ford Eau Claire, WI | 29 | -$4,500 | 29 |
| Freedom Ford Tomah, WI | 5 | -$4,500 | 5 |
| Miller Ford Burlington, WI | 4 | -$4,500 | 4 |
| Gross Ford Neillsville, WI | 4 | -$4,500 | 4 |
| Koenecke Ford Reedsburg, WI | 2 | -$4,500 | 2 |
| Ketterhagen Motor Sales, Inc. Whitewater, WI | 5 | -$4,500 | 5 |
| Gordie Boucher Ford of West Bend West Bend, WI | 32 | -$4,438 | 32 |
| Courtesy Auto & Truck Center, Inc. Stanley, WI | 15 | -$4,433 | 15 |
| Lynch Ford of Mukwonago Mukwonago, WI | 30 | -$4,400 | 30 |
| Swant Graber Ford Barron, WI | 10 | -$4,400 | 10 |
| Medford Motors, Inc. Medford, WI | 17 | -$4,324 | 17 |
| Porcaro Ford Racine, WI | 17 | -$4,324 | 17 |
| Rudig Jensen Ford, Inc. New Lisbon, WI | 13 | -$4,308 | 13 |
| Ellsworth Ford, Inc. Ellsworth, WI | 9 | -$4,278 | 9 |
| Evansville Ford Evansville, WI | 13 | -$4,269 | 13 |
| Van Horn Ford Oconomowoc, WI | 22 | -$4,227 | 22 |
| Ewald's Venus Ford, LLC Cudahy, WI | 10 | -$4,200 | 10 |
| V & H Ford of Marshfield Marshfield, WI | 10 | -$4,200 | 10 |
| Fillback Automotive PDC, Inc. Prairie Du Chien, WI | 10 | -$4,200 | 10 |
| Heiser Ford Glendale, WI | 18 | -$4,167 | 18 |
| Rosen Ford Belleville Belleville, WI | 9 | -$4,167 | 9 |
| Uptown Ford Wauwatosa, WI | 8 | -$4,125 | 8 |
| Link Ford & RV - Minong, LLC Minong, WI | 15 | -$4,100 | 15 |
| Gordie Boucher Ford of Janesville Janesville, WI | 22 | -$4,091 | 22 |
| Abby Ford, Inc. Abbotsford, WI | 7 | -$4,071 | 7 |
| Kocourek Ford, Inc. Wausau, WI | 20 | -$4,050 | 20 |
| Northwoods Ford Minocqua, WI | 13 | -$4,038 | 13 |
| Gordie Boucher Ford of Kenosha, Inc. Kenosha, WI | 32 | -$4,031 | 32 |
| Hiller Ford Inc Franklin, WI | 19 | -$4,026 | 19 |
| Osseo Ford Sales & Service, Inc. Osseo, WI | 23 | -$4,022 | 23 |
| Ewald's Hartford Ford, LLC Hartford, WI | 24 | -$4,000 | 24 |
| Kunes Country Ford of Delavan Delavan, WI | 18 | -$4,000 | 18 |
| Griffin Ford Fort Atkinson, Inc. Fort Atkinson, WI | 12 | -$4,000 | 12 |
| Gordie Boucher Ford of Menomonee Falls, Inc. Menomonee Falls, WI | 52 | -$3,981 | 52 |
| Soerens Ford, Inc. Brookfield, WI | 26 | -$3,923 | 26 |
| Gordie Boucher Ford of Thiensville Thiensville, WI | 17 | -$3,882 | 17 |
| Elkhorn Motors Inc Elkhorn, WI | 7 | -$3,857 | 7 |
| Breaman Merrill Ford Merrill, WI | 14 | -$3,857 | 14 |
| Hudson Ford Hudson, WI | 56 | -$3,839 | 56 |
| Link Ford and RV-Rice Lake LLC Rice Lake, WI | 21 | -$3,833 | 21 |
| Symdon Ford of Monticello, LLC Monticello, WI | 4 | -$3,750 | 4 |
| Alphorn Ford, Inc. Monroe, WI | 4 | -$3,750 | 4 |
| Griffin Ford Waukesha, WI | 41 | -$3,585 | 41 |
| Hughes Service, Inc. Milladore, WI | 6 | -$3,500 | 6 |
| Lupient Ford Baldwin, WI | 15 | -$3,500 | 15 |
| Kayser Ford Madison, WI | 43 | -$3,453 | 43 |
| Stevens Point Auto Center LLC Stevens Point, WI | 11 | -$3,409 | 11 |
| Ashland Ford Ashland, WI | 9 | -$3,389 | 9 |
| Johnson Ford of New Richmond New Richmond, WI | 21 | -$3,357 | 21 |
| Grinwald Ford, Inc. Watertown, WI | 13 | -$3,346 | 13 |
| Les Mack Ford Lancaster, WI | 2 | -$3,000 | 2 |