Ford F-150 Price in Wisconsin
As of October 21, 2026, there are 1,951 Ford F-150 vehicles available at 101 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $4,441 below MSRP, with 100% of inventory at or under sticker. 101 of 101 dealers are currently pricing below MSRP on average. Prices range from $43,350 to $118,000, with a median of $62,930.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,951
In Stock
-$4,441
Avg Markup
100.0%
At/Below MSRP
$62,930
Median Price
Price range: $43,350 to $118,000.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Don Johnson Ford Cumberland, WI | 16 | -$5,438 | 16 |
| Fillback Automotive PDC, Inc. Prairie Du Chien, WI | 8 | -$5,250 | 8 |
| Gross Ford Neillsville, WI | 4 | -$5,250 | 4 |
| Toycen Ford, Inc. Chippewa Falls, WI | 7 | -$5,214 | 7 |
| Dahl Ford Onalaska, WI | 33 | -$5,167 | 33 |
| Northtown Ford, Inc. Menomonie, WI | 14 | -$5,143 | 14 |
| Timber Ford of Hayward, Inc. Hayward, WI | 10 | -$5,100 | 10 |
| Ashland Ford Ashland, WI | 13 | -$5,038 | 13 |
| Metro Ford Madison, WI | 37 | -$5,000 | 37 |
| Eric von Schledorn Ford Random Lake, WI | 14 | -$5,000 | 14 |
| Fillback Ford, Inc. Richland Center, WI | 13 | -$5,000 | 13 |
| S&L Ford Oconto Falls, WI | 9 | -$5,000 | 9 |
| Clintonville Motors, Inc. Clintonville, WI | 7 | -$5,000 | 7 |
| Ketterhagen Motor Sales, Inc. Whitewater, WI | 6 | -$5,000 | 6 |
| Pioneer Ford Sales, Ltd. Platteville, WI | 6 | -$5,000 | 6 |
| Gagne Ford, Inc. Princeton, WI | 5 | -$5,000 | 5 |
| Alphorn Ford, Inc. Monroe, WI | 5 | -$5,000 | 5 |
| Tom Peck Ford, Inc. Clinton, WI | 3 | -$5,000 | 3 |
| Van Horn Ford of Sheboygan Sheboygan, WI | 3 | -$5,000 | 3 |
| Schrage Brothers, Inc. Mount Calvary, WI | 3 | -$5,000 | 3 |
| Koenecke Ford Reedsburg, WI | 2 | -$5,000 | 2 |
| Mike Burkart Ford, Inc. Plymouth, WI | 2 | -$5,000 | 2 |
| Bushnell Ford, Inc. Lodi, WI | 1 | -$5,000 | 1 |
| Sleepy Hollow Ford, Inc. Viroqua, WI | 33 | -$4,955 | 33 |
| Abby Ford, Inc. Abbotsford, WI | 5 | -$4,900 | 5 |
| Freedom Ford Tomah, WI | 6 | -$4,833 | 6 |
| Kunes Country Ford of Delavan Delavan, WI | 17 | -$4,824 | 17 |
| Gordie Boucher Ford of West Bend West Bend, WI | 49 | -$4,816 | 49 |
| Ewald's Hartford Ford, LLC Hartford, WI | 32 | -$4,813 | 32 |
| Summit Ford, LLC Beaver Dam, WI | 16 | -$4,813 | 16 |
| Lake Ford, Inc. Greenfield, WI | 37 | -$4,757 | 37 |
| Bell Ford Arlington, WI | 24 | -$4,750 | 24 |
| Benna Ford Superior Superior, WI | 17 | -$4,735 | 17 |
| Ewald's Venus Ford, LLC Cudahy, WI | 21 | -$4,714 | 21 |
| Ellsworth Ford, Inc. Ellsworth, WI | 11 | -$4,682 | 11 |
| Soerens Ford, Inc. Brookfield, WI | 46 | -$4,674 | 46 |
| V & H Ford of Marshfield Marshfield, WI | 9 | -$4,667 | 9 |
| Medford Motors, Inc. Medford, WI | 17 | -$4,647 | 17 |
| Witt Auto Sales, Inc. Crivitz, WI | 17 | -$4,647 | 17 |
| Evansville Ford Evansville, WI | 17 | -$4,647 | 17 |
| Rudig Jensen Ford, Inc. New Lisbon, WI | 16 | -$4,625 | 16 |
| Breaman Merrill Ford Merrill, WI | 20 | -$4,600 | 20 |
| Eagle River Ford Eagle River, WI | 15 | -$4,600 | 15 |
| Uptown Ford Wauwatosa, WI | 15 | -$4,600 | 15 |
| Bergstrom Ford of Oshkosh, Inc. Oshkosh, WI | 15 | -$4,600 | 15 |
| Les Stumpf Ford Appleton, WI | 54 | -$4,593 | 54 |
| Courtesy Auto & Truck Center, Inc. Stanley, WI | 25 | -$4,580 | 25 |
| The Motor Company Marinette, WI | 14 | -$4,571 | 14 |
| Gregg Young Ford Hortonville, WI | 33 | -$4,545 | 33 |
| Langlade Ford Antigo, WI | 13 | -$4,538 | 13 |
| Witt Family Ford Pulaski, WI | 13 | -$4,538 | 13 |
| Northwoods Ford Minocqua, WI | 13 | -$4,538 | 13 |
| Kocourek Ford, Inc. Wausau, WI | 32 | -$4,531 | 32 |
| Swant Graber Ford Barron, WI | 17 | -$4,500 | 17 |
| Portage Ford Portage, WI | 12 | -$4,500 | 12 |
| Homan Ford, Inc. Ripon, WI | 6 | -$4,500 | 6 |
| Osseo Ford Sales & Service, Inc. Osseo, WI | 21 | -$4,476 | 21 |
| Lynch Ford of Mukwonago Mukwonago, WI | 50 | -$4,460 | 50 |
| Bergstrom Ford of Green Bay Green Bay, WI | 51 | -$4,431 | 51 |
| Eau Claire Ford Eau Claire, WI | 43 | -$4,430 | 43 |
| Gordie Boucher Ford of Menomonee Falls, Inc. Menomonee Falls, WI | 40 | -$4,400 | 40 |
| Van Horn Ford Lomira Lomira, WI | 15 | -$4,400 | 15 |
| Kayser Ford of Sauk City Sauk City, WI | 10 | -$4,400 | 10 |
| Symdon Ford of Monticello, LLC Monticello, WI | 5 | -$4,400 | 5 |
| Sondalle Ford Berlin, WI | 5 | -$4,400 | 5 |
| Virtue's Auto Tech Inc Darlington, WI | 5 | -$4,400 | 5 |
| Schmit Bros Auto, Inc. Saukville, WI | 5 | -$4,400 | 5 |
| Link Ford & RV - Minong, LLC Minong, WI | 17 | -$4,382 | 17 |
| Gordie Boucher Ford of Thiensville Thiensville, WI | 20 | -$4,350 | 20 |
| Heiser Ford Glendale, WI | 9 | -$4,333 | 9 |
| Don Larson Ford Baraboo, WI | 24 | -$4,292 | 24 |
| Link Ford and RV-Rice Lake LLC Rice Lake, WI | 32 | -$4,281 | 32 |
| Hiller Ford Inc Franklin, WI | 34 | -$4,279 | 34 |
| Van Horn Ford Oconomowoc, WI | 28 | -$4,250 | 28 |
| Miller Ford Burlington, WI | 8 | -$4,250 | 8 |
| Lupient Ford Baldwin, WI | 18 | -$4,167 | 18 |
| Gordie Boucher Ford of Janesville Janesville, WI | 32 | -$4,156 | 32 |
| Gordie Boucher Ford of Kenosha, Inc. Kenosha, WI | 46 | -$4,152 | 46 |
| Hughes Service, Inc. Milladore, WI | 7 | -$4,143 | 7 |
| Maritime Ford Manitowoc, WI | 9 | -$4,111 | 9 |
| Porcaro Ford Racine, WI | 28 | -$4,107 | 28 |
| Middleton Ford Middleton, WI | 47 | -$4,106 | 47 |
| Griffin Ford Waukesha, WI | 52 | -$4,096 | 52 |
| Bergstrom Neenah Ford-Lincoln Neenah, WI | 26 | -$4,077 | 26 |
| Klein Ford, Inc. Winneconne, WI | 13 | -$4,077 | 13 |
| Hudson Ford Hudson, WI | 62 | -$4,065 | 62 |
| Morries Sparta Ford Sparta, WI | 8 | -$4,063 | 8 |
| Dorsch Ford Green Bay, WI | 55 | -$4,036 | 55 |
| Stevens Point Auto Center LLC Stevens Point, WI | 21 | -$4,000 | 21 |
| Napleton Ford Columbus, WI | 9 | -$4,000 | 9 |
| Horn Ford, Inc. Brillion, WI | 5 | -$4,000 | 5 |
| Kayser Ford Madison, WI | 57 | -$3,947 | 57 |
| Rosen Ford Belleville Belleville, WI | 11 | -$3,909 | 11 |
| Johnson Ford of New Richmond New Richmond, WI | 38 | -$3,868 | 38 |
| Elkhorn Motors Inc Elkhorn, WI | 7 | -$3,857 | 7 |
| Holiday Ford Fond Du Lac, WI | 20 | -$3,800 | 20 |
| Les Mack Ford Lancaster, WI | 5 | -$3,800 | 5 |
| Griffin Ford Fort Atkinson, Inc. Fort Atkinson, WI | 16 | -$3,563 | 16 |
| Hallada Motors, Inc. Dodgeville, WI | 9 | -$3,556 | 9 |
| Kennedy Ford, Inc. Sheboygan Falls, WI | 3 | -$3,333 | 3 |
| Grinwald Ford, Inc. Watertown, WI | 17 | -$3,235 | 17 |