Tennessee Dealer Markups & New Car Prices
Live markup data from 249 Tennessee dealers across 35,694 active listings. Updated daily.
Active listings
35,694
Avg markup in state
-$1,348
National avg markup
-$1,527
% priced below MSRP
81%
The short version
Tennessee dealers are charging an average markup of -$1,348 over sticker, which is roughly in line with the national average of -$1,527 (a 12% premium). Of 35,694 current listings, 81% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Tennessee
| Model | Listings | Avg markup (TN) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 1,778 | -$3,974 | -$4,199 | $62,675 | 100% | View → |
| Tacoma | 1,505 | -$782 | -$527 | $47,267 | 70.4% | View → |
| Super Duty | 1,452 | -$1,781 | -$2,172 | $85,683 | 100% | View → |
| RAV4 | 1,410 | +$1,090 | +$554 | $41,887 | 16.7% | View → |
| RAM 1500 | 1,365 | -$5,345 | -$5,491 | $59,084 | 100% | View → |
| Sierra 1500 | 1,283 | -$2,033 | -$2,250 | $67,950 | 96.5% | View → |
| Silverado 1500 | 1,237 | -$59 | -$83 | $63,250 | 99.9% | View → |
| Bronco | 1,032 | -$2,836 | -$2,872 | $55,768 | 100% | View → |
| Tundra | 1,002 | -$1,960 | -$1,665 | $69,707 | 75.1% | View → |
| Bronco Sport | 994 | -$2,681 | -$2,503 | $35,605 | 100% | View → |
| Wrangler | 968 | -$3,177 | -$3,294 | $52,518 | 100% | View → |
| Camry | 947 | +$125 | +$39 | $37,028 | 51.3% | View → |
| Grand Cherokee | 943 | -$2,782 | -$3,350 | $50,220 | 100% | View → |
| Explorer | 887 | -$2,059 | -$2,238 | $51,845 | 100% | View → |
| Outback | 797 | -$604 | -$1,251 | $47,186 | 61.6% | View → |
| Silverado 2500 HD | 718 | +$24 | -$203 | $70,755 | 96.8% | View → |
| Sierra 2500 HD | 684 | -$2,687 | -$2,984 | $87,280 | 98% | View → |
| RAM 2500 | 635 | -$3,972 | -$3,670 | $72,694 | 100% | View → |
| Corolla | 572 | +$801 | +$235 | $27,205 | 23.4% | View → |
| Corolla Cross | 464 | +$743 | +$226 | $32,841 | 31.3% | View → |
| Expedition | 458 | -$192 | -$229 | $85,278 | 100% | View → |
| Forester | 444 | +$2 | -$719 | $39,609 | 55.2% | View → |
| Maverick | 433 | -$910 | -$946 | $34,680 | 100% | View → |
| Seltos | 432 | -$738 | -$653 | $30,726 | 100% | View → |
| K4 | 426 | -$715 | -$573 | $25,455 | 100% | View → |
| Sportage | 425 | -$908 | -$752 | $33,094 | 100% | View → |
| 4Runner | 415 | +$552 | +$8 | $60,441 | 40% | View → |
| Ranger | 408 | -$1,868 | -$2,005 | $41,710 | 100% | View → |
| Sienna | 400 | +$1,329 | +$406 | $54,289 | 13.5% | View → |
| Gladiator | 388 | -$4,745 | -$5,249 | $50,792 | 100% | View → |
| Acadia | 358 | -$1,070 | -$1,197 | $54,318 | 97.2% | View → |
| Crosstrek | 356 | -$298 | -$897 | $36,541 | 56.5% | View → |
| K5 | 355 | -$770 | -$690 | $31,210 | 100% | View → |
| Envista | 354 | -$246 | -$150 | $30,412 | 100% | View → |
| Mustang | 329 | -$1,939 | -$1,892 | $40,930 | 100% | View → |
| Sorento | 317 | -$1,036 | -$891 | $38,214 | 100% | View → |
| Yukon | 316 | -$1,206 | -$1,101 | $95,240 | 94.9% | View → |
| RAM 3500 | 312 | -$4,531 | -$4,345 | $77,060 | 100% | View → |
| Grand Wagoneer | 298 | -$327 | -$353 | $80,495 | 100% | View → |
| Carnival | 295 | -$1,315 | -$1,087 | $47,507 | 100% | View → |
| Telluride Hybrid | 272 | -$1,738 | -$1,542 | $55,527 | 100% | View → |
| Yukon XL | 267 | -$1,202 | -$1,812 | $97,170 | 93.5% | View → |
| Compass | 265 | -$2,054 | -$2,177 | $32,755 | 100% | View → |
| Enclave | 255 | -$455 | -$330 | $56,105 | 100% | View → |
| Encore GX | 253 | -$191 | -$141 | $30,785 | 100% | View → |
| Grand Highlander Hybrid | 237 | +$1,341 | +$536 | $61,115 | 16.9% | View → |
| Durango | 234 | -$579 | -$791 | $51,560 | 100% | View → |
| Grand Highlander | 224 | +$1,276 | +$282 | $60,396 | 13.4% | View → |
| Nautilus | 214 | +$4,000 | +$4,000 | $73,085 | 0% | View → |
| Terrain | 214 | -$184 | -$316 | $41,941 | 91.3% | View → |
| Ascent | 205 | -$8 | -$1,092 | $51,477 | 54.2% | View → |
| Charger | 205 | -$4,160 | -$4,421 | $56,675 | 100% | View → |
| Cherokee | 204 | -$3,949 | -$3,572 | $39,300 | 100% | View → |
| Pacifica | 202 | -$3,606 | -$3,150 | $46,118 | 100% | View → |
| Envision | 198 | -$263 | -$214 | $48,835 | 100% | View → |
| Sequoia | 196 | -$271 | -$816 | $86,724 | 46.9% | View → |
| Sportage Hybrid | 192 | -$939 | -$833 | $36,247 | 100% | View → |
| Navigator | 190 | +$3,137 | +$3,001 | $116,395 | 0% | View → |
| Escalade | 167 | +$258 | +$57 | $129,775 | 95.7% | View → |
| GV80 | 162 | +$1,452 | +$1,479 | $79,468 | 0.6% | View → |
| Land Cruiser | 158 | +$1,053 | +$360 | $74,480 | 14.6% | View → |
| Canyon | 153 | -$922 | -$1,245 | $47,352 | 96.1% | View → |
| Telluride | 151 | -$1,364 | -$1,266 | $49,237 | 100% | View → |
| XT5 | 144 | -$26 | -$48 | $60,595 | 100% | View → |
| Carnival Hybrid | 129 | -$1,455 | -$1,287 | $50,363 | 100% | View → |
| GV70 | 128 | +$1,144 | +$1,206 | $59,920 | 2.4% | View → |
| 4Runner Hybrid | 125 | +$1,135 | +$143 | $66,379 | 28% | View → |
| K4 Hatchback | 107 | -$879 | -$764 | $27,173 | 100% | View → |
| RAM 3500 Chassis Cab | 103 | -$2,024 | -$1,942 | $72,935 | 100% | View → |
| RX | 98 | +$947 | -$28 | $64,156 | 32.7% | View → |
| CT5 | 96 | -$51 | +$213 | $58,140 | 100% | View → |
| WRX | 95 | -$561 | -$823 | $38,688 | 64.1% | View → |
| Highlander Hybrid | 93 | +$1,629 | +$410 | $60,061 | 16.1% | View → |
| Silverado 3500 HD | 84 | -$161 | -$52 | $79,848 | 100% | View → |
| G70 | 75 | +$977 | +$955 | $55,420 | 4% | View → |
| Sierra 3500 HD | 75 | -$2,529 | -$2,738 | $89,315 | 98.7% | View → |
| LYRIQ | 70 | $0 | +$210 | $67,390 | 100% | View → |
| NX | 67 | +$743 | -$40 | $56,878 | 38.8% | View → |
| Sorento Hybrid | 65 | -$1,318 | -$1,106 | $44,226 | 100% | View → |
| TX | 62 | +$534 | -$193 | $70,920 | 51.6% | View → |
| RAM ProMaster | 56 | -$4,000 | -$3,998 | $52,893 | 100% | View → |
| Aviator | 54 | +$5,204 | +$5,181 | $85,165 | 0% | View → |
| Prius | 53 | +$319 | +$63 | $36,966 | 47.2% | View → |
| RAM 5500 Chassis Cab | 53 | -$2,189 | -$1,865 | $79,155 | 100% | View → |
| Highlander | 44 | +$1,263 | +$168 | $57,548 | 25% | View → |
| Escalade ESV | 43 | +$310 | +$53 | $132,050 | 95.3% | View → |
| G80 | 42 | +$961 | +$952 | $81,513 | 2.4% | View → |
| GR86 | 40 | +$749 | +$191 | $40,749 | 27.5% | View → |
| GR Corolla | 39 | +$1,200 | +$58 | $49,423 | 35.9% | View → |
| Mustang Mach-E | 38 | -$3,500 | -$3,481 | $49,650 | 100% | View → |
| ES 300h Hybrid | 36 | +$919 | +$345 | $58,043 | 44.4% | View → |
| RX Hybrid | 35 | +$1,168 | +$399 | $68,133 | 22.9% | View → |
| GV80 Coupe | 35 | +$1,913 | +$1,885 | $91,370 | 0% | View → |
| Optiq | 34 | -$213 | -$36 | $55,895 | 94.1% | View → |
| RAM 4500 Chassis Cab | 34 | -$2,162 | -$1,921 | $78,840 | 100% | View → |
| Impreza | 31 | -$149 | -$640 | $30,692 | 51.6% | View → |
| Corvette Stingray | 31 | -$140 | +$85 | $95,035 | 93.5% | View → |
| IS | 29 | +$803 | -$43 | $57,493 | 27.6% | View → |
| Niro | 29 | -$931 | -$680 | $33,302 | 100% | View → |
| Vistiq | 27 | $0 | +$176 | $81,638 | 100% | View → |
| TX 500h Hybrid | 24 | +$160 | -$170 | $78,139 | 58.3% | View → |
| G90 | 19 | +$2,763 | +$2,997 | $105,530 | 5.3% | View → |
| Voyager | 19 | -$3,224 | -$3,119 | $39,740 | 100% | View → |
| Corvette Z06 | 16 | -$1,130 | -$234 | $139,505 | 93.8% | View → |
| LX 700h Hybrid | 15 | +$104 | -$460 | $124,443 | 66.7% | View → |
| Tacoma Hybrid | 15 | -$545 | -$667 | $67,198 | 60% | View → |
| GX | 15 | +$1,634 | +$1,631 | $87,755 | 13.3% | View → |
| LX | 14 | +$798 | +$97 | $120,203 | 42.9% | View → |
| NX Hybrid | 12 | +$972 | +$412 | $58,440 | 33.3% | View → |
| Escalade IQL | 12 | $0 | -$17 | $149,116 | 100% | View → |
| Escalade IQ | 12 | $0 | -$97 | $138,728 | 100% | View → |
| NX 450h+ Plug-in | 12 | +$242 | +$221 | $64,266 | 66.7% | View → |
| BRZ | 11 | -$517 | -$444 | $39,509 | 72.7% | View → |
| Hummer EV Pickup | 9 | -$4,647 | -$4,558 | $101,545 | 100% | View → |
| ES | 9 | -$134 | -$23 | $60,943 | 66.7% | View → |
| RX 500h F SPORT | 8 | +$1,159 | +$421 | $80,051 | 12.5% | View → |
| CT4 | 7 | $0 | +$695 | $47,745 | 100% | View → |
| Niro EV | 6 | -$958 | -$1,015 | $40,657 | 100% | View → |
| Hummer EV SUV | 5 | -$10,431 | -$4,511 | $97,359 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Tennessee and refreshed every 24 hours.
We only include models with at least five active listings in Tennessee so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate