This Is Already a Great Deal
Opening Offer
$34,853
Asking Price
$35,931
Max Price
$35,931
- • Recent buyers paid ~$764 above MSRP
- • Sitting 35 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,754 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,080
Est. Invoice$33,824
Holdback (est.)$743
MSRP (Sticker)$37,169
Asking Price$35,931
Markup-$1,238
Est. Dealer Margin on This Car$2,851
Percentile2% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup+$764
Median Markup+$105
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell21 days
Dealer Profile
Inventory478 vehicles
Avg Markup (All Models)-$294
Avg Markup (RAV4)-$180
% Below MSRP19%
Avg Days to Sell34 days
Avg Sold Markup-$205
Price History
Jul 17, 2026$37,369 → $35,931(-$1,438)
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