This Is Already a Great Deal
Opening Offer
$35,936
Asking Price
$37,047
Max Price
$37,047
- • Recent buyers paid ~$758 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,130 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,193
Est. Invoice$34,961
Holdback (est.)$768
MSRP (Sticker)$38,419
Asking Price$37,047
Markup-$1,372
Est. Dealer Margin on This Car$2,854
Percentile1% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup+$758
Median Markup+$85
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell21 days
Dealer Profile
Inventory482 vehicles
Avg Markup (All Models)-$265
Avg Markup (RAV4)-$178
% Below MSRP18%
Avg Days to Sell34 days
Avg Sold Markup-$194
Price History
Jul 17, 2026$38,619 → $37,047(-$1,572)
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