This Is Already a Great Deal
Opening Offer
$39,114
Asking Price
$40,324
Max Price
$40,324
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $931 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,333
Est. Invoice$37,150
Holdback (est.)$816
MSRP (Sticker)$40,824
Asking Price$40,324
Markup-$500
Est. Dealer Margin on This Car$3,991
Percentile1% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,228
Avg Markup (RAV4)-$196
% Below MSRP90%
Avg Days to Sell34 days
Avg Sold Markup-$1,095
Price History
Jul 17, 2026$41,121 → $40,324(-$797)
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