This Is Already a Great Deal
Opening Offer
$38,624
Asking Price
$39,819
Max Price
$39,819
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,439
Est. Invoice$36,235
Holdback (est.)$796
MSRP (Sticker)$39,819
Asking Price$39,819
Markup$0
Est. Dealer Margin on This Car$4,380
Percentile55% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$382
Avg Markup (RAV4)$0
% Below MSRP96%
Avg Days to Sell36 days
Avg Sold Markup-$477
Price History
Jun 21, 2026$40,139 → $39,819(-$320)
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